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The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.]

The traditional food of a culture in a society is continuously inherited from the old generation to the new generation. The traditional element is an in-depth understanding of the function of each material, techniques of preparation, and the practice in our daily cooking. This understanding in the f...

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Main Authors: Abdullah, Rahman, Arifin, Aniza, Samsudin, Azlina, Bachok, Sabaianah, Zahari, Harnizam
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perlis 2021
Subjects:
Market segmentation. Target marketing
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:https://ir.uitm.edu.my/id/eprint/69375/1/69375.pdf
https://ir.uitm.edu.my/id/eprint/69375/
https://myjms.mohe.gov.my/index.php/intelek
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spelling my.uitm.ir.693752022-11-16T08:37:12Z https://ir.uitm.edu.my/id/eprint/69375/ The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.] Abdullah, Rahman Arifin, Aniza Samsudin, Azlina Bachok, Sabaianah Zahari, Harnizam Market segmentation. Target marketing Hospitality industry. Hotels, clubs, restaurants, etc. Food service The traditional food of a culture in a society is continuously inherited from the old generation to the new generation. The traditional element is an in-depth understanding of the function of each material, techniques of preparation, and the practice in our daily cooking. This understanding in the form of preparation, meal preparation, tips, use of certain equipment, and raw materials are mysteries difficult to be unravelled. The Malay cultural heritage food is an integral asset among Malaysians in general and the Malay race in particular. Malay cuisine is one of the special and unique blended of many traditions from around the region. However, when Malay culture and cuisine are introduced to other countries, they faced certain hurdles and challenges. This study investigates the issues and challenges faced by Malay cuisine in the foreign market. The points in question are, 1) Why are Malay cuisine difficult to be exported to other countries 2) Why Malay cuisine is less popular than cuisines from other countries? 3) What are the factors that make foods from a country of origin can be successfully exported? These issues and challenges will be parsed and discussed based on the existing written collection. Recommendations will be made on the mechanisms that enable the success of Malay cuisine food to be commercialized abroad, as well as future research examining the success factors of traditional food exported abroad. Universiti Teknologi MARA, Perlis 2021-08 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/69375/1/69375.pdf The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.]. (2021) Jurnal Intelek, 16 (2): 3. pp. 20-28. ISSN 2682-9223 https://myjms.mohe.gov.my/index.php/intelek
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Market segmentation. Target marketing
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle Market segmentation. Target marketing
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Abdullah, Rahman
Arifin, Aniza
Samsudin, Azlina
Bachok, Sabaianah
Zahari, Harnizam
The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.]
description The traditional food of a culture in a society is continuously inherited from the old generation to the new generation. The traditional element is an in-depth understanding of the function of each material, techniques of preparation, and the practice in our daily cooking. This understanding in the form of preparation, meal preparation, tips, use of certain equipment, and raw materials are mysteries difficult to be unravelled. The Malay cultural heritage food is an integral asset among Malaysians in general and the Malay race in particular. Malay cuisine is one of the special and unique blended of many traditions from around the region. However, when Malay culture and cuisine are introduced to other countries, they faced certain hurdles and challenges. This study investigates the issues and challenges faced by Malay cuisine in the foreign market. The points in question are, 1) Why are Malay cuisine difficult to be exported to other countries 2) Why Malay cuisine is less popular than cuisines from other countries? 3) What are the factors that make foods from a country of origin can be successfully exported? These issues and challenges will be parsed and discussed based on the existing written collection. Recommendations will be made on the mechanisms that enable the success of Malay cuisine food to be commercialized abroad, as well as future research examining the success factors of traditional food exported abroad.
format Article
author Abdullah, Rahman
Arifin, Aniza
Samsudin, Azlina
Bachok, Sabaianah
Zahari, Harnizam
author_facet Abdullah, Rahman
Arifin, Aniza
Samsudin, Azlina
Bachok, Sabaianah
Zahari, Harnizam
author_sort Abdullah, Rahman
title The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.]
title_short The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.]
title_full The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.]
title_fullStr The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.]
title_full_unstemmed The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.]
title_sort issues and challenges faced by malay cuisine in the foreign market / rahman abdullah ... [et al.]
publisher Universiti Teknologi MARA, Perlis
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/69375/1/69375.pdf
https://ir.uitm.edu.my/id/eprint/69375/
https://myjms.mohe.gov.my/index.php/intelek
_version_ 1751539949807599616
score 13.211869

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