Determinants of satisfaction for automotive after sales service quality: a preliminary application of AutoSERVPERF Model / Nooraini Mohamad Sheriff, Nur Idayu binti Roslan and Yuhanis binti Yusoff
Successful delivery of customer satisfaction through excellent automotive after sales service quality (AASSQ) can drive long-term profits and reinforces the image of automakers. Customers are generally willing to pay a huge sum of money to secure guarantees and dependable after sales service. Based...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Perlis
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/69285/1/69285.pdf https://ir.uitm.edu.my/id/eprint/69285/ https://myjms.mohe.gov.my/index.php/intelek |
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