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Evaluation of the best e-commerce websites in Malaysia using Fuzzy AHP / Siti Nor Nadrah Muhamad, Umairah Najwa Zaib and Mohd Halimi Ab Hamid

E-commerce, often known as electronic commerce, is a method of doing business that involves purchasing and selling products and services via a digital network like the internet. Since there are various types of e-commerce websites in Malaysia like Lazada, Shopee and PGMall, the consumers have diffic...

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Main Authors: Muhamad, Siti Nor Nadrah, Zaib, Umairah Najwa, Ab Hamid, Mohd Halimi
Format: Article
Language:English
Published: UiTM Cawangan Perlis 2022
Subjects:
Electronic commerce
Fuzzy logic
Online Access:https://ir.uitm.edu.my/id/eprint/68954/1/68954.pdf
https://ir.uitm.edu.my/id/eprint/68954/
https://crinn.conferencehunter.com/index.php/jcrinn
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spelling my.uitm.ir.689542022-11-16T02:00:53Z https://ir.uitm.edu.my/id/eprint/68954/ Evaluation of the best e-commerce websites in Malaysia using Fuzzy AHP / Siti Nor Nadrah Muhamad, Umairah Najwa Zaib and Mohd Halimi Ab Hamid Muhamad, Siti Nor Nadrah Zaib, Umairah Najwa Ab Hamid, Mohd Halimi Electronic commerce Fuzzy logic E-commerce, often known as electronic commerce, is a method of doing business that involves purchasing and selling products and services via a digital network like the internet. Since there are various types of e-commerce websites in Malaysia like Lazada, Shopee and PGMall, the consumers have difficulties choosing which e-commerce websites to access for online shopping. The organisation also finds it hard to make a judgement about which sites to use for their online transaction and human judgement for decision making is not reliable in our daily life. The Fuzzy AHP method was used in this study to select the best e-commerce websites in Malaysia. The research aim is to determine the criteria when choosing e-commerce websites, identify sub-criteria that impact e-commerce website rankings and investigate the best rank of e-commerce in Malaysia. In this study, two decision-makers examine three criteria and eight sub-criteria to determine the best e-commerce websites in Malaysia. There are three websites to choose from Shopee, Lazada, and PGMall. The criteria are system quality, information quality, and service quality. Besides, the sub-criteria are access speed, visual appearance, response time, reliable information, update information, accurate information, tracking order status, and payment alternatives. The primary data was used by distributing a set of questionnaires to the experts in the field. Shopee is the best e-commerce website in Malaysia, according to the results, with a normalised score of 0.4488. Lazada comes in second with a normalised 0.4360, and PGMall with a normalised 0.1153. As a result, Shopee outperforms the other two online transaction platforms, Lazada and PGMall. UiTM Cawangan Perlis 2022 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/68954/1/68954.pdf Evaluation of the best e-commerce websites in Malaysia using Fuzzy AHP / Siti Nor Nadrah Muhamad, Umairah Najwa Zaib and Mohd Halimi Ab Hamid. (2022) Journal of Computing Research and Innovation (JCRINN), 7 (2): 22. pp. 223-233. ISSN 2600-8793 https://crinn.conferencehunter.com/index.php/jcrinn 10.24191/jcrinn.v7i2.308 10.24191/jcrinn.v7i2.308 10.24191/jcrinn.v7i2.308
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Electronic commerce
Fuzzy logic
spellingShingle Electronic commerce
Fuzzy logic
Muhamad, Siti Nor Nadrah
Zaib, Umairah Najwa
Ab Hamid, Mohd Halimi
Evaluation of the best e-commerce websites in Malaysia using Fuzzy AHP / Siti Nor Nadrah Muhamad, Umairah Najwa Zaib and Mohd Halimi Ab Hamid
description E-commerce, often known as electronic commerce, is a method of doing business that involves purchasing and selling products and services via a digital network like the internet. Since there are various types of e-commerce websites in Malaysia like Lazada, Shopee and PGMall, the consumers have difficulties choosing which e-commerce websites to access for online shopping. The organisation also finds it hard to make a judgement about which sites to use for their online transaction and human judgement for decision making is not reliable in our daily life. The Fuzzy AHP method was used in this study to select the best e-commerce websites in Malaysia. The research aim is to determine the criteria when choosing e-commerce websites, identify sub-criteria that impact e-commerce website rankings and investigate the best rank of e-commerce in Malaysia. In this study, two decision-makers examine three criteria and eight sub-criteria to determine the best e-commerce websites in Malaysia. There are three websites to choose from Shopee, Lazada, and PGMall. The criteria are system quality, information quality, and service quality. Besides, the sub-criteria are access speed, visual appearance, response time, reliable information, update information, accurate information, tracking order status, and payment alternatives. The primary data was used by distributing a set of questionnaires to the experts in the field. Shopee is the best e-commerce website in Malaysia, according to the results, with a normalised score of 0.4488. Lazada comes in second with a normalised 0.4360, and PGMall with a normalised 0.1153. As a result, Shopee outperforms the other two online transaction platforms, Lazada and PGMall.
format Article
author Muhamad, Siti Nor Nadrah
Zaib, Umairah Najwa
Ab Hamid, Mohd Halimi
author_facet Muhamad, Siti Nor Nadrah
Zaib, Umairah Najwa
Ab Hamid, Mohd Halimi
author_sort Muhamad, Siti Nor Nadrah
title Evaluation of the best e-commerce websites in Malaysia using Fuzzy AHP / Siti Nor Nadrah Muhamad, Umairah Najwa Zaib and Mohd Halimi Ab Hamid
title_short Evaluation of the best e-commerce websites in Malaysia using Fuzzy AHP / Siti Nor Nadrah Muhamad, Umairah Najwa Zaib and Mohd Halimi Ab Hamid
title_full Evaluation of the best e-commerce websites in Malaysia using Fuzzy AHP / Siti Nor Nadrah Muhamad, Umairah Najwa Zaib and Mohd Halimi Ab Hamid
title_fullStr Evaluation of the best e-commerce websites in Malaysia using Fuzzy AHP / Siti Nor Nadrah Muhamad, Umairah Najwa Zaib and Mohd Halimi Ab Hamid
title_full_unstemmed Evaluation of the best e-commerce websites in Malaysia using Fuzzy AHP / Siti Nor Nadrah Muhamad, Umairah Najwa Zaib and Mohd Halimi Ab Hamid
title_sort evaluation of the best e-commerce websites in malaysia using fuzzy ahp / siti nor nadrah muhamad, umairah najwa zaib and mohd halimi ab hamid
publisher UiTM Cawangan Perlis
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/68954/1/68954.pdf
https://ir.uitm.edu.my/id/eprint/68954/
https://crinn.conferencehunter.com/index.php/jcrinn
_version_ 1751539930178256896
score 13.211869

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