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Evaluation and selection of Online Food Delivery (OFD) companies in Perlis using fuzzy Analytical Hierarchy Process (AHP) / Zurina Kasim and Nur Anis Liyana Muhamad Rosli

The COVID-19 pandemic has accelerated the global expansion of online food delivery (OFD) services. Food delivery services are comparable to courier services in that the ordered food is delivered to customers by workers or rider delivery companies. As the number of OFD companies continues to rise, th...

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Main Authors: Kasim, Zurina, Muhamad Rosli, Nur Anis Liyana
Format: Article
Language:English
Published: UiTM Cawangan Perlis 2022
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Fuzzy logic
Online Access:https://ir.uitm.edu.my/id/eprint/68911/1/68911.pdf
https://ir.uitm.edu.my/id/eprint/68911/
https://crinn.conferencehunter.com/index.php/jcrinn
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spelling my.uitm.ir.689112022-11-17T00:03:10Z https://ir.uitm.edu.my/id/eprint/68911/ Evaluation and selection of Online Food Delivery (OFD) companies in Perlis using fuzzy Analytical Hierarchy Process (AHP) / Zurina Kasim and Nur Anis Liyana Muhamad Rosli Kasim, Zurina Muhamad Rosli, Nur Anis Liyana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Fuzzy logic The COVID-19 pandemic has accelerated the global expansion of online food delivery (OFD) services. Food delivery services are comparable to courier services in that the ordered food is delivered to customers by workers or rider delivery companies. As the number of OFD companies continues to rise, the selection of OFD companies, such as GrabFood, Foodpanda, Halo Delivery, and others, is extremely competitive. Customers must choose carefully which OFD companies offer the best services. The objectives of this research are to investigate the evaluation criteria for OFD companies, then evaluate the OFD companies based on the evaluation criteria and rank the best OFD companies that provide the best services to customers in Perlis based on certain criteria. As a result, this study proposes a solution to this problem by developing a technique from multi criteria decision making (MCDM) known as the Fuzzy Analytical Hierarchy Process (FAHP) to determine the relative importance of criteria used in ranking OFD services. This study’s findings indicate that Foodpanda is the most preferred food delivery service, followed by Grabfood and Halo Delivery. The most crucial main criteria is the economy, with discounts and offers as the priority sub-criteria. The second most important criterion is service quality, and the last is technology. UiTM Cawangan Perlis 2022 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/68911/1/68911.pdf Evaluation and selection of Online Food Delivery (OFD) companies in Perlis using fuzzy Analytical Hierarchy Process (AHP) / Zurina Kasim and Nur Anis Liyana Muhamad Rosli. (2022) Journal of Computing Research and Innovation (JCRINN), 7 (2): 18. pp. 175-185. ISSN 2600-8793 https://crinn.conferencehunter.com/index.php/jcrinn 10.24191/jcrinn.v7i2.302 10.24191/jcrinn.v7i2.302 10.24191/jcrinn.v7i2.302
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Fuzzy logic
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Fuzzy logic
Kasim, Zurina
Muhamad Rosli, Nur Anis Liyana
Evaluation and selection of Online Food Delivery (OFD) companies in Perlis using fuzzy Analytical Hierarchy Process (AHP) / Zurina Kasim and Nur Anis Liyana Muhamad Rosli
description The COVID-19 pandemic has accelerated the global expansion of online food delivery (OFD) services. Food delivery services are comparable to courier services in that the ordered food is delivered to customers by workers or rider delivery companies. As the number of OFD companies continues to rise, the selection of OFD companies, such as GrabFood, Foodpanda, Halo Delivery, and others, is extremely competitive. Customers must choose carefully which OFD companies offer the best services. The objectives of this research are to investigate the evaluation criteria for OFD companies, then evaluate the OFD companies based on the evaluation criteria and rank the best OFD companies that provide the best services to customers in Perlis based on certain criteria. As a result, this study proposes a solution to this problem by developing a technique from multi criteria decision making (MCDM) known as the Fuzzy Analytical Hierarchy Process (FAHP) to determine the relative importance of criteria used in ranking OFD services. This study’s findings indicate that Foodpanda is the most preferred food delivery service, followed by Grabfood and Halo Delivery. The most crucial main criteria is the economy, with discounts and offers as the priority sub-criteria. The second most important criterion is service quality, and the last is technology.
format Article
author Kasim, Zurina
Muhamad Rosli, Nur Anis Liyana
author_facet Kasim, Zurina
Muhamad Rosli, Nur Anis Liyana
author_sort Kasim, Zurina
title Evaluation and selection of Online Food Delivery (OFD) companies in Perlis using fuzzy Analytical Hierarchy Process (AHP) / Zurina Kasim and Nur Anis Liyana Muhamad Rosli
title_short Evaluation and selection of Online Food Delivery (OFD) companies in Perlis using fuzzy Analytical Hierarchy Process (AHP) / Zurina Kasim and Nur Anis Liyana Muhamad Rosli
title_full Evaluation and selection of Online Food Delivery (OFD) companies in Perlis using fuzzy Analytical Hierarchy Process (AHP) / Zurina Kasim and Nur Anis Liyana Muhamad Rosli
title_fullStr Evaluation and selection of Online Food Delivery (OFD) companies in Perlis using fuzzy Analytical Hierarchy Process (AHP) / Zurina Kasim and Nur Anis Liyana Muhamad Rosli
title_full_unstemmed Evaluation and selection of Online Food Delivery (OFD) companies in Perlis using fuzzy Analytical Hierarchy Process (AHP) / Zurina Kasim and Nur Anis Liyana Muhamad Rosli
title_sort evaluation and selection of online food delivery (ofd) companies in perlis using fuzzy analytical hierarchy process (ahp) / zurina kasim and nur anis liyana muhamad rosli
publisher UiTM Cawangan Perlis
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/68911/1/68911.pdf
https://ir.uitm.edu.my/id/eprint/68911/
https://crinn.conferencehunter.com/index.php/jcrinn
_version_ 1751539929634045952
score 13.211869

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