Staff View: The theme, style, and humor Malaysian popular magazines in Malaysia Gila – Gila, Ujang and Gempak (1978 – 2015) / Mohamad Kamal Abd Aziz, Nor Nadhirah Aniqah Abd Rahim and Arbaiyah Ab. Aziz

The theme, style, and humor Malaysian popular magazines in Malaysia Gila – Gila, Ujang and Gempak (1978 – 2015) / Mohamad Kamal Abd Aziz, Nor Nadhirah Aniqah Abd Rahim and Arbaiyah Ab. Aziz

Due to the emergence of digital technology and the popularity of social media, many local cartoon magazines, including Ujang and Gempak, have ended their publications. The decline is because people have many options and access to digital and free cartoons. The inclination and tendency to change from...

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Main Authors:	Abd Aziz, Mohamad Kamal, Abd Rahim, Nor Nadhirah Aniqah, Ab. Aziz, Arbaiyah
Format:	Article
Language:	English
Published:	Faculty of Art and Design 2022
Subjects:	Special subjects, characters, persons, religious arts, etc. Books (General). Writing. Paleography
Online Access:	https://ir.uitm.edu.my/id/eprint/68812/1/68812.pdf https://ir.uitm.edu.my/id/eprint/68812/ https://melaka.uitm.edu.my/ijad/
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id	my.uitm.ir.68812
record_format	eprints
spelling	my.uitm.ir.688122022-11-01T01:21:15Z https://ir.uitm.edu.my/id/eprint/68812/ The theme, style, and humor Malaysian popular magazines in Malaysia Gila – Gila, Ujang and Gempak (1978 – 2015) / Mohamad Kamal Abd Aziz, Nor Nadhirah Aniqah Abd Rahim and Arbaiyah Ab. Aziz Abd Aziz, Mohamad Kamal Abd Rahim, Nor Nadhirah Aniqah Ab. Aziz, Arbaiyah Special subjects, characters, persons, religious arts, etc. Books (General). Writing. Paleography Due to the emergence of digital technology and the popularity of social media, many local cartoon magazines, including Ujang and Gempak, have ended their publications. The decline is because people have many options and access to digital and free cartoons. The inclination and tendency to change from the sociocultural aspect affect the cartoon theme, style, and humor. This study aims to critically analyse the style, theme, and humor of cartoons in magazines like Gila-Gila, Ujang, and Gempak. This study was conducted through contextual analysis of the selected samples of cartoons. Feldman’s method of art criticism comprising the strategies of description, analysis, interpretation, and judgment and Gombrich’s theory of style were applied to the cartoons. The Gila-Gila cartoonist selected for this research is Rejabhad. The cartoonists from Ujang and Gempak are Sukun and Zuan, respectively. The findings of this study show that each cartoonist has his style, theme, and humor while instilling sociological, cultural, economic, and religious aspects as well as having the Malay and Malaysian essence. Humor can be generated by many methods either in communication or persuasion. Therefore, in the future, it may strengthen the role of cartoons and cartoonists in the new publications of local cartoon magazines. Faculty of Art and Design 2022 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/68812/1/68812.pdf The theme, style, and humor Malaysian popular magazines in Malaysia Gila – Gila, Ujang and Gempak (1978 – 2015) / Mohamad Kamal Abd Aziz, Nor Nadhirah Aniqah Abd Rahim and Arbaiyah Ab. Aziz. (2022) International Journal of Art and Design (IJAD), 6 (2). pp. 11-25. ISSN 2710-5776 https://melaka.uitm.edu.my/ijad/
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Special subjects, characters, persons, religious arts, etc. Books (General). Writing. Paleography
spellingShingle	Special subjects, characters, persons, religious arts, etc. Books (General). Writing. Paleography Abd Aziz, Mohamad Kamal Abd Rahim, Nor Nadhirah Aniqah Ab. Aziz, Arbaiyah The theme, style, and humor Malaysian popular magazines in Malaysia Gila – Gila, Ujang and Gempak (1978 – 2015) / Mohamad Kamal Abd Aziz, Nor Nadhirah Aniqah Abd Rahim and Arbaiyah Ab. Aziz
description	Due to the emergence of digital technology and the popularity of social media, many local cartoon magazines, including Ujang and Gempak, have ended their publications. The decline is because people have many options and access to digital and free cartoons. The inclination and tendency to change from the sociocultural aspect affect the cartoon theme, style, and humor. This study aims to critically analyse the style, theme, and humor of cartoons in magazines like Gila-Gila, Ujang, and Gempak. This study was conducted through contextual analysis of the selected samples of cartoons. Feldman’s method of art criticism comprising the strategies of description, analysis, interpretation, and judgment and Gombrich’s theory of style were applied to the cartoons. The Gila-Gila cartoonist selected for this research is Rejabhad. The cartoonists from Ujang and Gempak are Sukun and Zuan, respectively. The findings of this study show that each cartoonist has his style, theme, and humor while instilling sociological, cultural, economic, and religious aspects as well as having the Malay and Malaysian essence. Humor can be generated by many methods either in communication or persuasion. Therefore, in the future, it may strengthen the role of cartoons and cartoonists in the new publications of local cartoon magazines.
format	Article
author	Abd Aziz, Mohamad Kamal Abd Rahim, Nor Nadhirah Aniqah Ab. Aziz, Arbaiyah
author_facet	Abd Aziz, Mohamad Kamal Abd Rahim, Nor Nadhirah Aniqah Ab. Aziz, Arbaiyah
author_sort	Abd Aziz, Mohamad Kamal
title	The theme, style, and humor Malaysian popular magazines in Malaysia Gila – Gila, Ujang and Gempak (1978 – 2015) / Mohamad Kamal Abd Aziz, Nor Nadhirah Aniqah Abd Rahim and Arbaiyah Ab. Aziz
title_short	The theme, style, and humor Malaysian popular magazines in Malaysia Gila – Gila, Ujang and Gempak (1978 – 2015) / Mohamad Kamal Abd Aziz, Nor Nadhirah Aniqah Abd Rahim and Arbaiyah Ab. Aziz
title_full	The theme, style, and humor Malaysian popular magazines in Malaysia Gila – Gila, Ujang and Gempak (1978 – 2015) / Mohamad Kamal Abd Aziz, Nor Nadhirah Aniqah Abd Rahim and Arbaiyah Ab. Aziz
title_fullStr	The theme, style, and humor Malaysian popular magazines in Malaysia Gila – Gila, Ujang and Gempak (1978 – 2015) / Mohamad Kamal Abd Aziz, Nor Nadhirah Aniqah Abd Rahim and Arbaiyah Ab. Aziz
title_full_unstemmed	The theme, style, and humor Malaysian popular magazines in Malaysia Gila – Gila, Ujang and Gempak (1978 – 2015) / Mohamad Kamal Abd Aziz, Nor Nadhirah Aniqah Abd Rahim and Arbaiyah Ab. Aziz
title_sort	theme, style, and humor malaysian popular magazines in malaysia gila – gila, ujang and gempak (1978 – 2015) / mohamad kamal abd aziz, nor nadhirah aniqah abd rahim and arbaiyah ab. aziz
publisher	Faculty of Art and Design
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/68812/1/68812.pdf https://ir.uitm.edu.my/id/eprint/68812/ https://melaka.uitm.edu.my/ijad/
_version_	1748706006405218304
score	13.211869

The theme, style, and humor Malaysian popular magazines in Malaysia Gila – Gila, Ujang and Gempak (1978 – 2015) / Mohamad Kamal Abd Aziz, Nor Nadhirah Aniqah Abd Rahim and Arbaiyah Ab. Aziz

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