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Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz

Problem: Due to the rapid growth of the internet and its usage as a channel for shopping, surveying, promoting and many more, customers are able to browse their preference product or service from any place at my time with only a few clicks of their fingers. Besides that, people are doing business o...

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Main Author: Abdul Aziz, Onn Yakqub
Format: Student Project
Language:English
Published: 2015
Subjects:
Small business. Medium-sized business
Social aspects. Social marketing
Branding (Marketing)
Market segmentation. Target marketing
Market surveys. Including brand choice. Brand loyalty
Online Access:https://ir.uitm.edu.my/id/eprint/68403/1/68403.pdf
https://ir.uitm.edu.my/id/eprint/68403/
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spelling my.uitm.ir.684032022-11-02T09:07:56Z https://ir.uitm.edu.my/id/eprint/68403/ Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz Abdul Aziz, Onn Yakqub Small business. Medium-sized business Social aspects. Social marketing Branding (Marketing) Market segmentation. Target marketing Market surveys. Including brand choice. Brand loyalty Problem: Due to the rapid growth of the internet and its usage as a channel for shopping, surveying, promoting and many more, customers are able to browse their preference product or service from any place at my time with only a few clicks of their fingers. Besides that, people are doing business online and trade has become easier and faster due to social media. The internet offers new ways to promote business all around the world to everyone that has access to it. However, Malaysia is a developing country due to its technology changing has rapid increase from years to years. It can show that how the company in Malaysia needs to compete with each other in order to increase their brand image in order to compete with the big companies. Purpose: This study is aiming to identify impact of social media on small medium enterprises (SME's) brand awareness towards UITM degree students and the relationship between every factor with brand awareness. Research question: 1. Does customers engagement has a strong relationship with brand awareness of UITM degree student 2. Does brand exposure has a strong relationship with brand awareness of UITM degree student 3. Does Electronic-Word-of-Mouth has a strong relationship with brand awareness of UITM degree student Method: Quantitative method was adopted in this study. A questionnaire-based survey is used as a tool to collect the data by questioning specific variables. Both primary and secondary types of data collection were used for this research. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/68403/1/68403.pdf Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz. (2015) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Small business. Medium-sized business
Social aspects. Social marketing
Branding (Marketing)
Market segmentation. Target marketing
Market surveys. Including brand choice. Brand loyalty
spellingShingle Small business. Medium-sized business
Social aspects. Social marketing
Branding (Marketing)
Market segmentation. Target marketing
Market surveys. Including brand choice. Brand loyalty
Abdul Aziz, Onn Yakqub
Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz
description Problem: Due to the rapid growth of the internet and its usage as a channel for shopping, surveying, promoting and many more, customers are able to browse their preference product or service from any place at my time with only a few clicks of their fingers. Besides that, people are doing business online and trade has become easier and faster due to social media. The internet offers new ways to promote business all around the world to everyone that has access to it. However, Malaysia is a developing country due to its technology changing has rapid increase from years to years. It can show that how the company in Malaysia needs to compete with each other in order to increase their brand image in order to compete with the big companies. Purpose: This study is aiming to identify impact of social media on small medium enterprises (SME's) brand awareness towards UITM degree students and the relationship between every factor with brand awareness. Research question: 1. Does customers engagement has a strong relationship with brand awareness of UITM degree student 2. Does brand exposure has a strong relationship with brand awareness of UITM degree student 3. Does Electronic-Word-of-Mouth has a strong relationship with brand awareness of UITM degree student Method: Quantitative method was adopted in this study. A questionnaire-based survey is used as a tool to collect the data by questioning specific variables. Both primary and secondary types of data collection were used for this research.
format Student Project
author Abdul Aziz, Onn Yakqub
author_facet Abdul Aziz, Onn Yakqub
author_sort Abdul Aziz, Onn Yakqub
title Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz
title_short Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz
title_full Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz
title_fullStr Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz
title_full_unstemmed Impact of social media on Malaysia small medium enterprises (SME's) brand awareness towards UiTM degree students / Onn Yakqub Abdul Aziz
title_sort impact of social media on malaysia small medium enterprises (sme's) brand awareness towards uitm degree students / onn yakqub abdul aziz
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/68403/1/68403.pdf
https://ir.uitm.edu.my/id/eprint/68403/
_version_ 1748706001957158912
score 13.211869

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