Staff View: Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki

Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki

In 2008, Golden Dragon City Supermarket was established and located in the Putatan area. The existence of the store act as to provide the household product for consumers' with applied the marketing mix strategies for creates the consumers intention to shop at Golden Dragon City Supermarket. How...

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Main Author:	Biki, Lencydelyn
Format:	Student Project
Language:	English
Published:	2015
Subjects:	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Pricing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/68402/1/68402.pdf https://ir.uitm.edu.my/id/eprint/68402/
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id	my.uitm.ir.68402
record_format	eprints
spelling	my.uitm.ir.684022022-12-13T00:29:39Z https://ir.uitm.edu.my/id/eprint/68402/ Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki Biki, Lencydelyn Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Pricing Purchasing. Selling. Sales personnel. Sales executives In 2008, Golden Dragon City Supermarket was established and located in the Putatan area. The existence of the store act as to provide the household product for consumers' with applied the marketing mix strategies for creates the consumers intention to shop at Golden Dragon City Supermarket. However, the store have to face the fierce competition with others store such as CnF Marketing, Giant Hypermarket, Servay Hypermarket and so on. The reason is because they also applied the similar marketing mix strategies (Ps) and it give a big challenges to Golden Dragon City Supermarket for gaining consumers' intention to shop and thus on maintaining to prosper growth of the store than others store. Therefore, the purpose of this study is to investigate the relationship between the marketing mix Ps (product, price, promotion and personnel or staffs) and the consumers' intention to shop at the Golden Dragon City Supermarket. The determinant of the marketing mix towards consumers' intention to shop at the store as to provide a prosper growth of the store continuously even though they already applied the marketing mix as their strategies. The analysis is carried out over four weeks by distributed the questionnaire to 155 of consumers' that shop at the store which 150 is usable and others 5 questionnaires are not usable. The findings reveal that price is the most positive influence on create the consumers intention to shop at the store. Therefore, the findings help further study on conduct the research at other branch with similar research paper. Last but not least, the findings are expected to help the business owners on maintaining their strength by improve the way on apply the marketing mix at the store. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/68402/1/68402.pdf Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki. (2015) [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Pricing Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Pricing Purchasing. Selling. Sales personnel. Sales executives Biki, Lencydelyn Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki
description	In 2008, Golden Dragon City Supermarket was established and located in the Putatan area. The existence of the store act as to provide the household product for consumers' with applied the marketing mix strategies for creates the consumers intention to shop at Golden Dragon City Supermarket. However, the store have to face the fierce competition with others store such as CnF Marketing, Giant Hypermarket, Servay Hypermarket and so on. The reason is because they also applied the similar marketing mix strategies (Ps) and it give a big challenges to Golden Dragon City Supermarket for gaining consumers' intention to shop and thus on maintaining to prosper growth of the store than others store. Therefore, the purpose of this study is to investigate the relationship between the marketing mix Ps (product, price, promotion and personnel or staffs) and the consumers' intention to shop at the Golden Dragon City Supermarket. The determinant of the marketing mix towards consumers' intention to shop at the store as to provide a prosper growth of the store continuously even though they already applied the marketing mix as their strategies. The analysis is carried out over four weeks by distributed the questionnaire to 155 of consumers' that shop at the store which 150 is usable and others 5 questionnaires are not usable. The findings reveal that price is the most positive influence on create the consumers intention to shop at the store. Therefore, the findings help further study on conduct the research at other branch with similar research paper. Last but not least, the findings are expected to help the business owners on maintaining their strength by improve the way on apply the marketing mix at the store.
format	Student Project
author	Biki, Lencydelyn
author_facet	Biki, Lencydelyn
author_sort	Biki, Lencydelyn
title	Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki
title_short	Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki
title_full	Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki
title_fullStr	Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki
title_full_unstemmed	Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki
title_sort	consumer intention to shop at golden dragon city supermarket / lencydelyn biki
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/68402/1/68402.pdf https://ir.uitm.edu.my/id/eprint/68402/
_version_	1752149194463772672
score	13.211869

Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki

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