Staff View: Propensity adoption of digital technology among small medium enterprises in the tourism industry/ Fadhilahanim Aryani Abdullah ... [et al.]

Propensity adoption of digital technology among small medium enterprises in the tourism industry/ Fadhilahanim Aryani Abdullah ... [et al.]

Tourism involves people visiting countries or locations outside of the natural environment for personal or business reasons that encompasses products and services. Thus, these days the tourism industry has developed with innovation with an advancement of data and computerized correspondence innovati...

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Main Authors:	Abdullah, Fadhilahanim Aryani, Mohd Yassin, Nurul Hafizah, Hasbollah, Hasif Rafidee, Saidi, Normaizatul Akma, Mohd Radzi, Naziatul Aziah, Hashim, Hazzyati
Format:	Article
Language:	English
Published:	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
Subjects:	Travel and state. Tourism Technological change
Online Access:	https://ir.uitm.edu.my/id/eprint/68325/1/68325.pdf https://ir.uitm.edu.my/id/eprint/68325/ https://www.jthca.org/
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id	my.uitm.ir.68325
record_format	eprints
spelling	my.uitm.ir.683252022-10-19T04:04:23Z https://ir.uitm.edu.my/id/eprint/68325/ Propensity adoption of digital technology among small medium enterprises in the tourism industry/ Fadhilahanim Aryani Abdullah ... [et al.] Abdullah, Fadhilahanim Aryani Mohd Yassin, Nurul Hafizah Hasbollah, Hasif Rafidee Saidi, Normaizatul Akma Mohd Radzi, Naziatul Aziah Hashim, Hazzyati Travel and state. Tourism Technological change Tourism involves people visiting countries or locations outside of the natural environment for personal or business reasons that encompasses products and services. Thus, these days the tourism industry has developed with innovation with an advancement of data and computerized correspondence innovations. This study meantly to identify the factors that influence technology adoption among SMEs in tourism industry. Data were collected using a structured questionnaire that was sent by email to SMEs in the tourism industry in Kelantan, Malaysia. Participants were selected using a convenience sampling technique. A total of 122 responses were analyzed. SmartPLS version 3.2.8 was used for the analysis. Based on the result, it’s shown that Effort Expectancy, performance expectancy, and social influence had a positive influence on the intention to use digital technology among SMEs in the tourism industry. There is a positive relationship between intention to use and the adoption of digital technology among tourism SMEs. This study also confirms the mediating role of intention to use on the relationship between effort expectancy, performance expectancy, and social influence on the adoption of digital technology among tourism SMEs in Kelantan. Additionally, the limitation of this study can be used as a reference to produce a better study. Thus, this study may become a reference for those in the industry, especially in the tourism industry to consider performance expectancy, effort expectancy, social influence, and behavioral intention on the adoption of digital technology in their business to gain more profit. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022-05 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/68325/1/68325.pdf Propensity adoption of digital technology among small medium enterprises in the tourism industry/ Fadhilahanim Aryani Abdullah ... [et al.]. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (1). pp. 520-536. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Travel and state. Tourism Technological change
spellingShingle	Travel and state. Tourism Technological change Abdullah, Fadhilahanim Aryani Mohd Yassin, Nurul Hafizah Hasbollah, Hasif Rafidee Saidi, Normaizatul Akma Mohd Radzi, Naziatul Aziah Hashim, Hazzyati Propensity adoption of digital technology among small medium enterprises in the tourism industry/ Fadhilahanim Aryani Abdullah ... [et al.]
description	Tourism involves people visiting countries or locations outside of the natural environment for personal or business reasons that encompasses products and services. Thus, these days the tourism industry has developed with innovation with an advancement of data and computerized correspondence innovations. This study meantly to identify the factors that influence technology adoption among SMEs in tourism industry. Data were collected using a structured questionnaire that was sent by email to SMEs in the tourism industry in Kelantan, Malaysia. Participants were selected using a convenience sampling technique. A total of 122 responses were analyzed. SmartPLS version 3.2.8 was used for the analysis. Based on the result, it’s shown that Effort Expectancy, performance expectancy, and social influence had a positive influence on the intention to use digital technology among SMEs in the tourism industry. There is a positive relationship between intention to use and the adoption of digital technology among tourism SMEs. This study also confirms the mediating role of intention to use on the relationship between effort expectancy, performance expectancy, and social influence on the adoption of digital technology among tourism SMEs in Kelantan. Additionally, the limitation of this study can be used as a reference to produce a better study. Thus, this study may become a reference for those in the industry, especially in the tourism industry to consider performance expectancy, effort expectancy, social influence, and behavioral intention on the adoption of digital technology in their business to gain more profit.
format	Article
author	Abdullah, Fadhilahanim Aryani Mohd Yassin, Nurul Hafizah Hasbollah, Hasif Rafidee Saidi, Normaizatul Akma Mohd Radzi, Naziatul Aziah Hashim, Hazzyati
author_facet	Abdullah, Fadhilahanim Aryani Mohd Yassin, Nurul Hafizah Hasbollah, Hasif Rafidee Saidi, Normaizatul Akma Mohd Radzi, Naziatul Aziah Hashim, Hazzyati
author_sort	Abdullah, Fadhilahanim Aryani
title	Propensity adoption of digital technology among small medium enterprises in the tourism industry/ Fadhilahanim Aryani Abdullah ... [et al.]
title_short	Propensity adoption of digital technology among small medium enterprises in the tourism industry/ Fadhilahanim Aryani Abdullah ... [et al.]
title_full	Propensity adoption of digital technology among small medium enterprises in the tourism industry/ Fadhilahanim Aryani Abdullah ... [et al.]
title_fullStr	Propensity adoption of digital technology among small medium enterprises in the tourism industry/ Fadhilahanim Aryani Abdullah ... [et al.]
title_full_unstemmed	Propensity adoption of digital technology among small medium enterprises in the tourism industry/ Fadhilahanim Aryani Abdullah ... [et al.]
title_sort	propensity adoption of digital technology among small medium enterprises in the tourism industry/ fadhilahanim aryani abdullah ... [et al.]
publisher	Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/68325/1/68325.pdf https://ir.uitm.edu.my/id/eprint/68325/ https://www.jthca.org/
_version_	1748183905069957120
score	13.211869

Propensity adoption of digital technology among small medium enterprises in the tourism industry/ Fadhilahanim Aryani Abdullah ... [et al.]

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