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Malaysian tourists’ intention to travel during the Covid-19 pandemic/ Nor Syuhada Zulkefli ... [et al.]

This study aimed to analyse what drives the Malaysian population and the implications of decision-making on travel intentions during the Covid-19 pandemic. The study addressed the modulating effects of decision-making, namely attitudes, perceived behaviour control (PBC) and social norms on the inten...

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Main Authors: Zulkefli, Nor Syuhada, Mohd Radzol, Aifa Rozaini, Abdul Rahim, Marlisa, Hashim, Hazzyati
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
Subjects:
Travel and state. Tourism
Statistical data
Demography. Population. Vital events
Communicable diseases and public health
Online Access:https://ir.uitm.edu.my/id/eprint/68150/1/68150.pdf
https://ir.uitm.edu.my/id/eprint/68150/
https://www.jthca.org/
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id my.uitm.ir.68150
record_format eprints
spelling my.uitm.ir.681502022-10-14T08:58:19Z https://ir.uitm.edu.my/id/eprint/68150/ Malaysian tourists’ intention to travel during the Covid-19 pandemic/ Nor Syuhada Zulkefli ... [et al.] Zulkefli, Nor Syuhada Mohd Radzol, Aifa Rozaini Abdul Rahim, Marlisa Hashim, Hazzyati Travel and state. Tourism Statistical data Demography. Population. Vital events Communicable diseases and public health This study aimed to analyse what drives the Malaysian population and the implications of decision-making on travel intentions during the Covid-19 pandemic. The study addressed the modulating effects of decision-making, namely attitudes, perceived behaviour control (PBC) and social norms on the intention to travel by applying the Theory of Planned Behaviour (TPB). The study also examined additional measures on the willingness to pay for safety measures during travelling amid the pandemic situation. The research process involved 330 respondents who filled online self-administrated questionnaires. The framework was tested using the Partial Least Square Structural Equation Modelling (PLS-SEM) software. The PBC has the most notable effect on travel intention compared to other variables. Furthermore, the empirical results can contribute to developing safety measures in tourism services and designing effective actions to restore tourism. This study sets a significant of research agenda for future tourism research by understanding the mechanisms underlying crisis perceptions and tourist behaviour. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022-05 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/68150/1/68150.pdf Malaysian tourists’ intention to travel during the Covid-19 pandemic/ Nor Syuhada Zulkefli ... [et al.]. (2022) Journal of Tourism, Hospitality and Culinary Arts, 14 (1). pp. 217-229. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and state. Tourism
Statistical data
Demography. Population. Vital events
Communicable diseases and public health
spellingShingle Travel and state. Tourism
Statistical data
Demography. Population. Vital events
Communicable diseases and public health
Zulkefli, Nor Syuhada
Mohd Radzol, Aifa Rozaini
Abdul Rahim, Marlisa
Hashim, Hazzyati
Malaysian tourists’ intention to travel during the Covid-19 pandemic/ Nor Syuhada Zulkefli ... [et al.]
description This study aimed to analyse what drives the Malaysian population and the implications of decision-making on travel intentions during the Covid-19 pandemic. The study addressed the modulating effects of decision-making, namely attitudes, perceived behaviour control (PBC) and social norms on the intention to travel by applying the Theory of Planned Behaviour (TPB). The study also examined additional measures on the willingness to pay for safety measures during travelling amid the pandemic situation. The research process involved 330 respondents who filled online self-administrated questionnaires. The framework was tested using the Partial Least Square Structural Equation Modelling (PLS-SEM) software. The PBC has the most notable effect on travel intention compared to other variables. Furthermore, the empirical results can contribute to developing safety measures in tourism services and designing effective actions to restore tourism. This study sets a significant of research agenda for future tourism research by understanding the mechanisms underlying crisis perceptions and tourist behaviour.
format Article
author Zulkefli, Nor Syuhada
Mohd Radzol, Aifa Rozaini
Abdul Rahim, Marlisa
Hashim, Hazzyati
author_facet Zulkefli, Nor Syuhada
Mohd Radzol, Aifa Rozaini
Abdul Rahim, Marlisa
Hashim, Hazzyati
author_sort Zulkefli, Nor Syuhada
title Malaysian tourists’ intention to travel during the Covid-19 pandemic/ Nor Syuhada Zulkefli ... [et al.]
title_short Malaysian tourists’ intention to travel during the Covid-19 pandemic/ Nor Syuhada Zulkefli ... [et al.]
title_full Malaysian tourists’ intention to travel during the Covid-19 pandemic/ Nor Syuhada Zulkefli ... [et al.]
title_fullStr Malaysian tourists’ intention to travel during the Covid-19 pandemic/ Nor Syuhada Zulkefli ... [et al.]
title_full_unstemmed Malaysian tourists’ intention to travel during the Covid-19 pandemic/ Nor Syuhada Zulkefli ... [et al.]
title_sort malaysian tourists’ intention to travel during the covid-19 pandemic/ nor syuhada zulkefli ... [et al.]
publisher Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/68150/1/68150.pdf
https://ir.uitm.edu.my/id/eprint/68150/
https://www.jthca.org/
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score 13.211869

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