Coercive, normative, and mimetic isomorphism inquiries on the crisis communication by hotels during the COVID-19 pandemic / Corina Joseph ... [et.al.].
Crisis communication is essential during the pandemic. This paper aims to explain factors influencing crisis communication in three Sarawak-based hotels using the isomorphism tenet. A multiple case study approach was applied. A semi-structured interview with the hotel personnel was conducted in May...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Cawangan Sarawak
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/68147/1/68147.pdf https://ir.uitm.edu.my/id/eprint/68147/ http://www.ijsmssarawak.com/ |
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