Analysing the importance of Malaysian gastronomic tourism campaigns and tour packages in attracting tourists to visit / Mohd Nor Ahmar Mohd Sanip, Ramlee Mustapha and Suriani Mohamed
A recent trend that showcases gastronomy as the main tourist product has shown the importance for travel and tour operators; hoteliers; and local authorities to develop effective strategies to attract local as well as international tourists to visit Malaysia. Described as one of the jewels for gastr...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/67959/1/67959.pdf https://ir.uitm.edu.my/id/eprint/67959/ https://www.jthca.org/ |
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