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The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton

This study aims to investigate the relationship between components of yoga destination development, yoga tourist satisfaction and revisit intention, a case study Hua-Hin, Thailand. A quantitative approach was employed using a purposive sampling by collecting data through online survey questionnaire...

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Main Authors: Rungsimanop, Phattarawadee, Ashton, Ann Suwaree
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021
Subjects:
Travel and the state. Tourism
Sports and tourism. Sports tourism
Online Access:https://ir.uitm.edu.my/id/eprint/67908/1/67908.pdf
https://ir.uitm.edu.my/id/eprint/67908/
https://www.jthca.org/
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record_format eprints
spelling my.uitm.ir.679082022-10-07T04:44:45Z https://ir.uitm.edu.my/id/eprint/67908/ The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton Rungsimanop, Phattarawadee Ashton, Ann Suwaree Travel and the state. Tourism Sports and tourism. Sports tourism This study aims to investigate the relationship between components of yoga destination development, yoga tourist satisfaction and revisit intention, a case study Hua-Hin, Thailand. A quantitative approach was employed using a purposive sampling by collecting data through online survey questionnaire from yoga tourists. A total of 400 samples were received, and the sample were from many countries around the world. A multiple regression with stepwise method was used to analysis data. The findings revealed that and there are two main yoga destination components to consider when developing a yoga tourism destination: firstly, core resources, and secondly, supporting resources to respond to satisfaction and revisit intention. The theoretical contribution, especially the yoga destination development model which stakeholders including yoga studio owners, yoga instructors, government sectors, accommodation owners, and restaurant owners will be the driving force behind the development of yoga destination, prioritizing core and supporting resources and the practical contribution, the authority should take the initiative to plan an effective collaboration that utilizes each stakeholder's competence and can be adopted in order to develop yoga destination and to attract international and domestic tourists to participate in the unique tourism which become popular activity under wellness context. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/67908/1/67908.pdf The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton. (2021) Journal of Tourism, Hospitality and Culinary Arts, 13 (3). pp. 158-179. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and the state. Tourism
Sports and tourism. Sports tourism
spellingShingle Travel and the state. Tourism
Sports and tourism. Sports tourism
Rungsimanop, Phattarawadee
Ashton, Ann Suwaree
The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton
description This study aims to investigate the relationship between components of yoga destination development, yoga tourist satisfaction and revisit intention, a case study Hua-Hin, Thailand. A quantitative approach was employed using a purposive sampling by collecting data through online survey questionnaire from yoga tourists. A total of 400 samples were received, and the sample were from many countries around the world. A multiple regression with stepwise method was used to analysis data. The findings revealed that and there are two main yoga destination components to consider when developing a yoga tourism destination: firstly, core resources, and secondly, supporting resources to respond to satisfaction and revisit intention. The theoretical contribution, especially the yoga destination development model which stakeholders including yoga studio owners, yoga instructors, government sectors, accommodation owners, and restaurant owners will be the driving force behind the development of yoga destination, prioritizing core and supporting resources and the practical contribution, the authority should take the initiative to plan an effective collaboration that utilizes each stakeholder's competence and can be adopted in order to develop yoga destination and to attract international and domestic tourists to participate in the unique tourism which become popular activity under wellness context.
format Article
author Rungsimanop, Phattarawadee
Ashton, Ann Suwaree
author_facet Rungsimanop, Phattarawadee
Ashton, Ann Suwaree
author_sort Rungsimanop, Phattarawadee
title The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton
title_short The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton
title_full The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton
title_fullStr The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton
title_full_unstemmed The influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ Phattarawadee Rungsimanop and Ann Suwaree Ashton
title_sort influence of the components of yoga destination development toward tourist satisfaction and revisit intention/ phattarawadee rungsimanop and ann suwaree ashton
publisher Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/67908/1/67908.pdf
https://ir.uitm.edu.my/id/eprint/67908/
https://www.jthca.org/
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score 13.211869

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