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The assessment of marketing mix and porter's generic strategy for students intake at Kiara College Sabah / Roshaline Tausin

The objective of this research is to assess the marketing mix and Porter's generic strategy for student intake at Kiara College Sabah. Based on the marketing mix and Porter's generic Strategy the students' intake was assessed. The variables that included in the study are the marketing...

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Main Author: Tausin, Roshaline
Format: Student Project
Language:English
Published: 2015
Subjects:
Marketing
Higher Education
Institutions of higher education
College choice
Online Access:https://ir.uitm.edu.my/id/eprint/67753/1/67753.pdf
https://ir.uitm.edu.my/id/eprint/67753/
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spelling my.uitm.ir.677532022-10-11T07:21:30Z https://ir.uitm.edu.my/id/eprint/67753/ The assessment of marketing mix and porter's generic strategy for students intake at Kiara College Sabah / Roshaline Tausin Tausin, Roshaline Marketing Higher Education Institutions of higher education College choice The objective of this research is to assess the marketing mix and Porter's generic strategy for student intake at Kiara College Sabah. Based on the marketing mix and Porter's generic Strategy the students' intake was assessed. The variables that included in the study are the marketing mix which covers the 4P's and also the Porter's generic strategy which is conclude the cost leadership strategy, differentiation strategy and lastly the focusing strategy. The study was done using survey of 60 respondent which include all staff of Kiara College Sabah at Kota Kinabalu. Then the survey analyzed using the reliability test of Cronbach's Alpha test, the descriptive analysis and lastly the correlation analysis. After that the assessement was done using the analysis to know how the following marketing strategy works by the operation management at Kiara College Sabah as the students recruited increases by years. At the end of the research, the findings of this study would be able the researcher to know the result of assesment of marketing strategy of students' intake at Kiara College Sabah. The result could help the operation management of Kiara College to increased their marketing strategy in the future to increase more students recruited. As for the future researcher, they would be able to use this study as inspiration of their study. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/67753/1/67753.pdf The assessment of marketing mix and porter's generic strategy for students intake at Kiara College Sabah / Roshaline Tausin. (2015) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Higher Education
Institutions of higher education
College choice
spellingShingle Marketing
Higher Education
Institutions of higher education
College choice
Tausin, Roshaline
The assessment of marketing mix and porter's generic strategy for students intake at Kiara College Sabah / Roshaline Tausin
description The objective of this research is to assess the marketing mix and Porter's generic strategy for student intake at Kiara College Sabah. Based on the marketing mix and Porter's generic Strategy the students' intake was assessed. The variables that included in the study are the marketing mix which covers the 4P's and also the Porter's generic strategy which is conclude the cost leadership strategy, differentiation strategy and lastly the focusing strategy. The study was done using survey of 60 respondent which include all staff of Kiara College Sabah at Kota Kinabalu. Then the survey analyzed using the reliability test of Cronbach's Alpha test, the descriptive analysis and lastly the correlation analysis. After that the assessement was done using the analysis to know how the following marketing strategy works by the operation management at Kiara College Sabah as the students recruited increases by years. At the end of the research, the findings of this study would be able the researcher to know the result of assesment of marketing strategy of students' intake at Kiara College Sabah. The result could help the operation management of Kiara College to increased their marketing strategy in the future to increase more students recruited. As for the future researcher, they would be able to use this study as inspiration of their study.
format Student Project
author Tausin, Roshaline
author_facet Tausin, Roshaline
author_sort Tausin, Roshaline
title The assessment of marketing mix and porter's generic strategy for students intake at Kiara College Sabah / Roshaline Tausin
title_short The assessment of marketing mix and porter's generic strategy for students intake at Kiara College Sabah / Roshaline Tausin
title_full The assessment of marketing mix and porter's generic strategy for students intake at Kiara College Sabah / Roshaline Tausin
title_fullStr The assessment of marketing mix and porter's generic strategy for students intake at Kiara College Sabah / Roshaline Tausin
title_full_unstemmed The assessment of marketing mix and porter's generic strategy for students intake at Kiara College Sabah / Roshaline Tausin
title_sort assessment of marketing mix and porter's generic strategy for students intake at kiara college sabah / roshaline tausin
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/67753/1/67753.pdf
https://ir.uitm.edu.my/id/eprint/67753/
_version_ 1748183887367897088
score 13.211869

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