Credibility, emotional attributes and consciousness in relations to audience attitude : a study of local newspaper in Kota Kinabalu / Mohd Shamsul Jantan
The problem facing by the newspaper industry especially for the New Sabah Times nowadays was the decreasing of their circulation from year to year because of the audience attitude to read the newspaper local news. There are three audience attitude that contribute to this problem which is credibility...
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/67746/1/67746.pdf https://ir.uitm.edu.my/id/eprint/67746/ |
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