Expenditure-based segmentation of foreign visitors in a nature reserve in Tokyo, Japan / Hasan Zakaria, Shinya Numata and Katsuya Hihara
The study examined the expenditure, socio-demographic and trip characteristics of foreign visitors to a popular nature reserve in Tokyo, Mount Takao. 742 respondents completed surveys during low and peak seasons. Heavy, medium and light expenditure segments were distinguished. Statistically signific...
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Format: | Article |
Language: | English |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2021
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Online Access: | https://ir.uitm.edu.my/id/eprint/67499/1/67499.pdf https://ir.uitm.edu.my/id/eprint/67499/ https://www.jthca.org/ |
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