The role of perceived service recovery as the mediator between relationship intention and customer satisfaction in the airline industry in Sabah / Abdul Hafidz Juimin
In the competitive era, customer retention has become an important element in the survival of the firms. Losing customers to competitors is a continuing threat, since the potential for this loss is only with a small mistake. This study aimed to investigate the effect of determining the customer on c...
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/67482/1/67482.pdf https://ir.uitm.edu.my/id/eprint/67482/ |
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