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The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos

The purpose of this paper is to study the impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah. Data collection from staff LKIM Sabah was targeted as respondents. Quantitative approaches were used for data collection from 44 employees and effe...

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Main Author: Yunos, Siti Norjanah
Format: Student Project
Language:English
Published: 2015
Subjects:
Market segmentation. Target marketing
Market surveys. Including brand choice. Brand loyalty
Job evaluation
Job satisfaction
Performance standards
Online Access:https://ir.uitm.edu.my/id/eprint/67222/1/67222.pdf
https://ir.uitm.edu.my/id/eprint/67222/
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spelling my.uitm.ir.672222022-09-28T04:55:46Z https://ir.uitm.edu.my/id/eprint/67222/ The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos Yunos, Siti Norjanah Market segmentation. Target marketing Market surveys. Including brand choice. Brand loyalty Job evaluation Job satisfaction Performance standards The purpose of this paper is to study the impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah. Data collection from staff LKIM Sabah was targeted as respondents. Quantitative approaches were used for data collection from 44 employees and effective data was further analyzed by using inferential techniques on Statistical Package for Social Science ( SPSS ) . The findings of the study suggested that internal marketing concept had a significant impact on employees' performance of the firm. It designed a research framework to show how LKIM Sabah uses internal marketing concept towards staff performance. Empirical findings confirmed that internal marketing concept has positive direct and indirect impact on staff performance. LKIM should convert internal marketing as a strategy into their core operations and systems to meet employees' demands and organization goals. The paper introduces a perspective of the interactions that take place between internal marketing concepts which affect staff performance. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/67222/1/67222.pdf The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos. (2015) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Market segmentation. Target marketing
Market surveys. Including brand choice. Brand loyalty
Job evaluation
Job satisfaction
Performance standards
spellingShingle Market segmentation. Target marketing
Market surveys. Including brand choice. Brand loyalty
Job evaluation
Job satisfaction
Performance standards
Yunos, Siti Norjanah
The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos
description The purpose of this paper is to study the impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah. Data collection from staff LKIM Sabah was targeted as respondents. Quantitative approaches were used for data collection from 44 employees and effective data was further analyzed by using inferential techniques on Statistical Package for Social Science ( SPSS ) . The findings of the study suggested that internal marketing concept had a significant impact on employees' performance of the firm. It designed a research framework to show how LKIM Sabah uses internal marketing concept towards staff performance. Empirical findings confirmed that internal marketing concept has positive direct and indirect impact on staff performance. LKIM should convert internal marketing as a strategy into their core operations and systems to meet employees' demands and organization goals. The paper introduces a perspective of the interactions that take place between internal marketing concepts which affect staff performance.
format Student Project
author Yunos, Siti Norjanah
author_facet Yunos, Siti Norjanah
author_sort Yunos, Siti Norjanah
title The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos
title_short The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos
title_full The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos
title_fullStr The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos
title_full_unstemmed The impact of internal marketing concept towards staff performance at Lembaga Kemajuan Ikan Malaysia (LKIM) Sabah / Siti Norjanah Yunos
title_sort impact of internal marketing concept towards staff performance at lembaga kemajuan ikan malaysia (lkim) sabah / siti norjanah yunos
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/67222/1/67222.pdf
https://ir.uitm.edu.my/id/eprint/67222/
_version_ 1745565352684683264
score 13.211869

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