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Shana Accessories Enterprise / Syazni Najiha Jamal … [et al.]

SHANA Accessories was established in January 2022 and as our company, we innovate the “Charging Cable Lanyard” and we came up with an idea to become a social business. As a social business, we plan to serve and help out a student in UiTM Campus Bandaraya Melaka in order for them to gain money pocket...

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Main Authors: Jamal, Syazni Najiha, Ramli, Intan Mashitah, Hamirudin, Ras Natasha Azalea, Abdul Halim, Nur Halimah, Norshamsolfamy, Nur Alia Raihana
Format: Entrepreneurship Project
Language:English
Published: 2022
Subjects:
Entrepreneurship. Risk and uncertainty
Planning. Business planning. Strategic planning
Online Access:https://ir.uitm.edu.my/id/eprint/67205/2/67205.pdf
https://ir.uitm.edu.my/id/eprint/67205/
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spelling my.uitm.ir.672052022-11-07T04:46:42Z https://ir.uitm.edu.my/id/eprint/67205/ Shana Accessories Enterprise / Syazni Najiha Jamal … [et al.] Jamal, Syazni Najiha Ramli, Intan Mashitah Hamirudin, Ras Natasha Azalea Abdul Halim, Nur Halimah Norshamsolfamy, Nur Alia Raihana Entrepreneurship. Risk and uncertainty Planning. Business planning. Strategic planning SHANA Accessories was established in January 2022 and as our company, we innovate the “Charging Cable Lanyard” and we came up with an idea to become a social business. As a social business, we plan to serve and help out a student in UiTM Campus Bandaraya Melaka in order for them to gain money pockets by working as our workers that mainly focus on product manufacturing department from starting point until finishing point. SHANA Accessories sets a target market based on demographic, psychographics and geographic. These target market play an important role towards business because it enhances better in marketing performance results and have an ability to provide a better and right product to the consumers. We plan to launch our first Charging Cable Lanyard around our college because it is a place where all students and lecturers at mostly during classes. During this launching day, we target about 1000 including both students and lecturers will buy our product with affordable price and gain RM3 off for 3rd purchases of our product with a single receipt. Our business plan consists of four plans which are Marketing Plan, Production Plan, Organization Plan and Financial Plan. We used media advertising and sales promotion to promote our product in the market. The operating plan is one of the most significant aspects to consider when starting a company. We must make certain that our company is able to meet and exceed the expectations of our clients. However, it is critical to guarantee that the company can provide the product that was envisioned in the marketing plan before proceeding with the project. 2022 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/67205/2/67205.pdf Shana Accessories Enterprise / Syazni Najiha Jamal … [et al.]. (2022) [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Planning. Business planning. Strategic planning
spellingShingle Entrepreneurship. Risk and uncertainty
Planning. Business planning. Strategic planning
Jamal, Syazni Najiha
Ramli, Intan Mashitah
Hamirudin, Ras Natasha Azalea
Abdul Halim, Nur Halimah
Norshamsolfamy, Nur Alia Raihana
Shana Accessories Enterprise / Syazni Najiha Jamal … [et al.]
description SHANA Accessories was established in January 2022 and as our company, we innovate the “Charging Cable Lanyard” and we came up with an idea to become a social business. As a social business, we plan to serve and help out a student in UiTM Campus Bandaraya Melaka in order for them to gain money pockets by working as our workers that mainly focus on product manufacturing department from starting point until finishing point. SHANA Accessories sets a target market based on demographic, psychographics and geographic. These target market play an important role towards business because it enhances better in marketing performance results and have an ability to provide a better and right product to the consumers. We plan to launch our first Charging Cable Lanyard around our college because it is a place where all students and lecturers at mostly during classes. During this launching day, we target about 1000 including both students and lecturers will buy our product with affordable price and gain RM3 off for 3rd purchases of our product with a single receipt. Our business plan consists of four plans which are Marketing Plan, Production Plan, Organization Plan and Financial Plan. We used media advertising and sales promotion to promote our product in the market. The operating plan is one of the most significant aspects to consider when starting a company. We must make certain that our company is able to meet and exceed the expectations of our clients. However, it is critical to guarantee that the company can provide the product that was envisioned in the marketing plan before proceeding with the project.
format Entrepreneurship Project
author Jamal, Syazni Najiha
Ramli, Intan Mashitah
Hamirudin, Ras Natasha Azalea
Abdul Halim, Nur Halimah
Norshamsolfamy, Nur Alia Raihana
author_facet Jamal, Syazni Najiha
Ramli, Intan Mashitah
Hamirudin, Ras Natasha Azalea
Abdul Halim, Nur Halimah
Norshamsolfamy, Nur Alia Raihana
author_sort Jamal, Syazni Najiha
title Shana Accessories Enterprise / Syazni Najiha Jamal … [et al.]
title_short Shana Accessories Enterprise / Syazni Najiha Jamal … [et al.]
title_full Shana Accessories Enterprise / Syazni Najiha Jamal … [et al.]
title_fullStr Shana Accessories Enterprise / Syazni Najiha Jamal … [et al.]
title_full_unstemmed Shana Accessories Enterprise / Syazni Najiha Jamal … [et al.]
title_sort shana accessories enterprise / syazni najiha jamal … [et al.]
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/67205/2/67205.pdf
https://ir.uitm.edu.my/id/eprint/67205/
_version_ 1751539902290329600
score 13.211869

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