Staff View: Magica Enterprise / Intan Eliyana Azman … [et al.]

Magica Enterprise / Intan Eliyana Azman … [et al.]

Magica Enterprise is a partnership company under a high-technology and electronics industry. The company that is based in Kuala Lumpur aimed to make it easier for people to have blended water everywhere without needing to bring a blender, to save electricity using the voice over system that replaced...

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Main Authors:	Azman, Intan Eliyana, Mohd Hider, Nur Ainin Sofiya, Nordin, Nurul Izzati, Md Zain, Siti Nur Azlindawati
Format:	Entrepreneurship Project
Language:	English
Published:	2022
Subjects:	Entrepreneurship. Risk and uncertainty Planning. Business planning. Strategic planning Business analysts
Online Access:	https://ir.uitm.edu.my/id/eprint/67158/1/57158.pdf https://ir.uitm.edu.my/id/eprint/67158/
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id	my.uitm.ir.67158
record_format	eprints
spelling	my.uitm.ir.671582023-01-30T03:22:28Z https://ir.uitm.edu.my/id/eprint/67158/ Magica Enterprise / Intan Eliyana Azman … [et al.] Azman, Intan Eliyana Mohd Hider, Nur Ainin Sofiya Nordin, Nurul Izzati Md Zain, Siti Nur Azlindawati Entrepreneurship. Risk and uncertainty Planning. Business planning. Strategic planning Business analysts Magica Enterprise is a partnership company under a high-technology and electronics industry. The company that is based in Kuala Lumpur aimed to make it easier for people to have blended water everywhere without needing to bring a blender, to save electricity using the voice over system that replaced cord and battery, and to save money from buying separate electronic products. This idea to make this product arose after seeing that the electricity consumption in Malaysia is on a high value every year. Therefore, we decide on what to help our country reduce the electricity consumption. Through this, users can bring our product everywhere, as this portable bottle includes all in one without cords nor battery, and with only a bottle sized that is easy to carry. Our product offers a complete package of ice-maker, blender, and bottle to fill the liquids. With this, it is easy to travel, camping, picnic or even living in secluded areas that have no electricity. People can enjoy blended juices and water straight from the blender. Moreover, the unique feature which is the voice over system that can recognize voice commands makes it easier to bring anywhere. From this business, our company achieved competitive advantage for these 2 years of operation. These are technology-based advantage, first-mover advantage and cost-based advantage. For technology-based advantage, as our source of business is based and relies on technology, it has an important effect on the basis of competition. For the first mover advantage, it occurs when the seller first sells and introduces the first new product to the market. With this, we are able to have a larger share in the market while the attractions and demand is still high and unique. Lastly is the cost-based advantage. It is the most obvious way to get the competitive advantage as people will always find a way and choose the place that gives a cheaper price than others. Our company's target customers are adults including teenagers above 15 years old. There is no limit according to gender, race, occupation, religion or educational level. During our first 6 months operations, we were not able to achieve our goal, due to the serious COVID-19 outbreak. However, people started to give interest after seeing all the marketing’s and promotions with an affordable price. This results in growth of profit by RM50,000 every year. This growth consistently rises in the next year, and we think that our business can be very helpful to people. Therefore, we are continuingly upgrading our product to be able to achieve our next goal, which is expanding in the Malaysia market, and also globally. 2022 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/67158/1/57158.pdf Magica Enterprise / Intan Eliyana Azman … [et al.]. (2022) [Entrepreneurship Project] (Submitted)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Entrepreneurship. Risk and uncertainty Planning. Business planning. Strategic planning Business analysts
spellingShingle	Entrepreneurship. Risk and uncertainty Planning. Business planning. Strategic planning Business analysts Azman, Intan Eliyana Mohd Hider, Nur Ainin Sofiya Nordin, Nurul Izzati Md Zain, Siti Nur Azlindawati Magica Enterprise / Intan Eliyana Azman … [et al.]
description	Magica Enterprise is a partnership company under a high-technology and electronics industry. The company that is based in Kuala Lumpur aimed to make it easier for people to have blended water everywhere without needing to bring a blender, to save electricity using the voice over system that replaced cord and battery, and to save money from buying separate electronic products. This idea to make this product arose after seeing that the electricity consumption in Malaysia is on a high value every year. Therefore, we decide on what to help our country reduce the electricity consumption. Through this, users can bring our product everywhere, as this portable bottle includes all in one without cords nor battery, and with only a bottle sized that is easy to carry. Our product offers a complete package of ice-maker, blender, and bottle to fill the liquids. With this, it is easy to travel, camping, picnic or even living in secluded areas that have no electricity. People can enjoy blended juices and water straight from the blender. Moreover, the unique feature which is the voice over system that can recognize voice commands makes it easier to bring anywhere. From this business, our company achieved competitive advantage for these 2 years of operation. These are technology-based advantage, first-mover advantage and cost-based advantage. For technology-based advantage, as our source of business is based and relies on technology, it has an important effect on the basis of competition. For the first mover advantage, it occurs when the seller first sells and introduces the first new product to the market. With this, we are able to have a larger share in the market while the attractions and demand is still high and unique. Lastly is the cost-based advantage. It is the most obvious way to get the competitive advantage as people will always find a way and choose the place that gives a cheaper price than others. Our company's target customers are adults including teenagers above 15 years old. There is no limit according to gender, race, occupation, religion or educational level. During our first 6 months operations, we were not able to achieve our goal, due to the serious COVID-19 outbreak. However, people started to give interest after seeing all the marketing’s and promotions with an affordable price. This results in growth of profit by RM50,000 every year. This growth consistently rises in the next year, and we think that our business can be very helpful to people. Therefore, we are continuingly upgrading our product to be able to achieve our next goal, which is expanding in the Malaysia market, and also globally.
format	Entrepreneurship Project
author	Azman, Intan Eliyana Mohd Hider, Nur Ainin Sofiya Nordin, Nurul Izzati Md Zain, Siti Nur Azlindawati
author_facet	Azman, Intan Eliyana Mohd Hider, Nur Ainin Sofiya Nordin, Nurul Izzati Md Zain, Siti Nur Azlindawati
author_sort	Azman, Intan Eliyana
title	Magica Enterprise / Intan Eliyana Azman … [et al.]
title_short	Magica Enterprise / Intan Eliyana Azman … [et al.]
title_full	Magica Enterprise / Intan Eliyana Azman … [et al.]
title_fullStr	Magica Enterprise / Intan Eliyana Azman … [et al.]
title_full_unstemmed	Magica Enterprise / Intan Eliyana Azman … [et al.]
title_sort	magica enterprise / intan eliyana azman … [et al.]
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/67158/1/57158.pdf https://ir.uitm.edu.my/id/eprint/67158/
_version_	1756687559368376320
score	13.211869

Magica Enterprise / Intan Eliyana Azman … [et al.]

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