Kopi Ping Comel / Nur Khairiah Fakhri Jani Mahmudy ... [et al.]
Consumer interest in the coffee shop industry is sweeping the country. Kopi Ping is in the perfect position to deliver this to the south of the Malay Peninsula. Kopi Ping will offer a welcoming, pleasant environment in which customers may enjoy high-quality food, service, and entertainment at a fair...
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| Main Authors: | , , , , |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/67057/1/67057.pdf https://ir.uitm.edu.my/id/eprint/67057/ |
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| Summary: | Consumer interest in the coffee shop industry is sweeping the country. Kopi Ping is in the perfect position to deliver this to the south of the Malay Peninsula. Kopi Ping will offer a welcoming, pleasant environment in which customers may enjoy high-quality food, service, and entertainment at a fair cost. Customers will have a variety of options at the coffee shop. Various types of coffee will be available including three signature drinks namely Cheers Americano, Latte Dernier and the special drinks that the recipe we brainstormed together is a Kopi Ping Comel speciality; ingredients that have in this coffee is a mix between coffee, chocolate and caramel. There are no juices or non-alcoholic beverages offered.
The building's interior design will be focused on portraying a relaxing feeling. Different areas of Kopi Ping will be split. Tables and chairs will be present in some, while others will include enormous old stuffed couches and chairs, coffee tables, and book shelves brimming with books and magazines. The music and entertainment will be broadcast throughout the venue using a PA system.
The three-mile radius surrounding Kopi Ping Comel is densely populated by young, upwardly mobile people with disposable income. A big number of upper middle class "Baby Boomers," who make up a large share of those who visit coffee shops, add to this.
The drink prices will be reasonable and comparable to those of other coffee shops in the region. The price will be calculated by the proportion of the actual cost of the drink, as well as the going rate in the area. The drink will not only be competitively priced, but it will also be good, wellpresented, and delivered in large portions in a relaxed environment. |
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