Customer perceptions towards local cocoa product / Muhammad Afif Azlan
The Purpose of the study is to examining the factor that influences the consumer perceptions towards local cocoa product. There are three factors that has been used in this research, which is health benefits, brand awareness and perceived quality which stands for the independent variable, while for...
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/67032/1/67032.pdf https://ir.uitm.edu.my/id/eprint/67032/ |
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