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Visitors' satisfaction toward Sarawak Cultural Village / Muhammad Khairy Adib Abu Bakar

Cultural tourism in Malaysia is expected to be rising in the future. Since Sarawak Cultural Village is cultural sites for tourist, the purpose of this study is to investigate the visitors' satisfaction toward Sarawak Cultural Village. This study have used questionnaire as instrument to get the...

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Bibliographic Details
Main Author: Abu Bakar, Muhammad Khairy Adib
Format: Student Project
Language:English
Published: 2015
Subjects:
Consumer satisfaction
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/66207/1/66207.pdf
https://ir.uitm.edu.my/id/eprint/66207/
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spelling my.uitm.ir.662072022-09-07T04:52:02Z https://ir.uitm.edu.my/id/eprint/66207/ Visitors' satisfaction toward Sarawak Cultural Village / Muhammad Khairy Adib Abu Bakar Abu Bakar, Muhammad Khairy Adib Consumer satisfaction Customer services. Customer relations Cultural tourism in Malaysia is expected to be rising in the future. Since Sarawak Cultural Village is cultural sites for tourist, the purpose of this study is to investigate the visitors' satisfaction toward Sarawak Cultural Village. This study have used questionnaire as instrument to get the information needed from the visitors. To get the adequate information, 400 respondents that have picked randomly around Sarawak Cultural Village so all the respondents have equal chances to answer the questionnaire. Respondents from this study have different background with different range of age, how many times they have visited this cultural village, and also their occupation. Limit for this study are like cost constraint because of the gas and ticket price, limited time for this study, and resources like secondary data are hard to get from the Sarawak Cultural Village. From this study, there are areas for Sarawak Cultural Village like specific facilities and the staff should be focus on, so they can increase the visitors' satisfaction level. 2015-06 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/66207/1/66207.pdf Visitors' satisfaction toward Sarawak Cultural Village / Muhammad Khairy Adib Abu Bakar. (2015) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
Customer services. Customer relations
spellingShingle Consumer satisfaction
Customer services. Customer relations
Abu Bakar, Muhammad Khairy Adib
Visitors' satisfaction toward Sarawak Cultural Village / Muhammad Khairy Adib Abu Bakar
description Cultural tourism in Malaysia is expected to be rising in the future. Since Sarawak Cultural Village is cultural sites for tourist, the purpose of this study is to investigate the visitors' satisfaction toward Sarawak Cultural Village. This study have used questionnaire as instrument to get the information needed from the visitors. To get the adequate information, 400 respondents that have picked randomly around Sarawak Cultural Village so all the respondents have equal chances to answer the questionnaire. Respondents from this study have different background with different range of age, how many times they have visited this cultural village, and also their occupation. Limit for this study are like cost constraint because of the gas and ticket price, limited time for this study, and resources like secondary data are hard to get from the Sarawak Cultural Village. From this study, there are areas for Sarawak Cultural Village like specific facilities and the staff should be focus on, so they can increase the visitors' satisfaction level.
format Student Project
author Abu Bakar, Muhammad Khairy Adib
author_facet Abu Bakar, Muhammad Khairy Adib
author_sort Abu Bakar, Muhammad Khairy Adib
title Visitors' satisfaction toward Sarawak Cultural Village / Muhammad Khairy Adib Abu Bakar
title_short Visitors' satisfaction toward Sarawak Cultural Village / Muhammad Khairy Adib Abu Bakar
title_full Visitors' satisfaction toward Sarawak Cultural Village / Muhammad Khairy Adib Abu Bakar
title_fullStr Visitors' satisfaction toward Sarawak Cultural Village / Muhammad Khairy Adib Abu Bakar
title_full_unstemmed Visitors' satisfaction toward Sarawak Cultural Village / Muhammad Khairy Adib Abu Bakar
title_sort visitors' satisfaction toward sarawak cultural village / muhammad khairy adib abu bakar
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/66207/1/66207.pdf
https://ir.uitm.edu.my/id/eprint/66207/
_version_ 1744357261366525952
score 13.211869

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