Conceptualizing entrepreneurial orientation and organizational performance of SME firms: organizational culture as antecedent and innovation management as Moderator / Sayuthi Shaaran, Ehsan Fansuree and Rohana Ngah
The main purpose of this paper is to provide a conceptual framework on the role of entrepreneurial orientation in enhancing organizational performance in the context of small and medium-sized firms This paper is motivated by the ability of SME firms to interpret events and situations differently and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2021
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| Online Access: | https://ir.uitm.edu.my/id/eprint/66079/1/66079.pdf https://ir.uitm.edu.my/id/eprint/66079/ https://aej.uitm.edu.my/ |
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