Staff View: Factors influencing customers' purchase intention towards residential property in Desa Ilmu, Samarahan / Martha Bagie

Factors influencing customers' purchase intention towards residential property in Desa Ilmu, Samarahan / Martha Bagie

The purpose of this study is to understand the factors that influence purchase intention of the consumers towards buying a house. The paper makes a closer look into four major factors that have already been revealed in an earlier study. These four leading factors are Location, Price, Financial and L...

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Main Author:	Bagie, Martha
Format:	Student Project
Language:	English
Published:	2015
Subjects:	Real estate business. Real property Residential property. Residential real estate. Condominiums
Online Access:	https://ir.uitm.edu.my/id/eprint/65941/1/65941.pdf https://ir.uitm.edu.my/id/eprint/65941/
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id	my.uitm.ir.65941
record_format	eprints
spelling	my.uitm.ir.659412022-09-02T08:11:13Z https://ir.uitm.edu.my/id/eprint/65941/ Factors influencing customers' purchase intention towards residential property in Desa Ilmu, Samarahan / Martha Bagie Bagie, Martha Real estate business. Real property Residential property. Residential real estate. Condominiums The purpose of this study is to understand the factors that influence purchase intention of the consumers towards buying a house. The paper makes a closer look into four major factors that have already been revealed in an earlier study. These four leading factors are Location, Price, Financial and Lifestyle. This study focuses on these four factors and uses a self-administered Questionnaire on a 185 customers drawn from selected destinations at Samarahan city. The results of the study indicate that the customers' consider location as the most important factor of consideration and other factors ranked in terms of importance are price, financial, and lifestyle. Most of the respondents who have ranked location as their most important factor have also ranked price as the second important factor and vice versa. The findings of this study are limited by the number of respondents and the absence of other methods to obtain the results other that secondary research and questionnaire. 2015-12 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/65941/1/65941.pdf Factors influencing customers' purchase intention towards residential property in Desa Ilmu, Samarahan / Martha Bagie. (2015) [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Real estate business. Real property Residential property. Residential real estate. Condominiums
spellingShingle	Real estate business. Real property Residential property. Residential real estate. Condominiums Bagie, Martha Factors influencing customers' purchase intention towards residential property in Desa Ilmu, Samarahan / Martha Bagie
description	The purpose of this study is to understand the factors that influence purchase intention of the consumers towards buying a house. The paper makes a closer look into four major factors that have already been revealed in an earlier study. These four leading factors are Location, Price, Financial and Lifestyle. This study focuses on these four factors and uses a self-administered Questionnaire on a 185 customers drawn from selected destinations at Samarahan city. The results of the study indicate that the customers' consider location as the most important factor of consideration and other factors ranked in terms of importance are price, financial, and lifestyle. Most of the respondents who have ranked location as their most important factor have also ranked price as the second important factor and vice versa. The findings of this study are limited by the number of respondents and the absence of other methods to obtain the results other that secondary research and questionnaire.
format	Student Project
author	Bagie, Martha
author_facet	Bagie, Martha
author_sort	Bagie, Martha
title	Factors influencing customers' purchase intention towards residential property in Desa Ilmu, Samarahan / Martha Bagie
title_short	Factors influencing customers' purchase intention towards residential property in Desa Ilmu, Samarahan / Martha Bagie
title_full	Factors influencing customers' purchase intention towards residential property in Desa Ilmu, Samarahan / Martha Bagie
title_fullStr	Factors influencing customers' purchase intention towards residential property in Desa Ilmu, Samarahan / Martha Bagie
title_full_unstemmed	Factors influencing customers' purchase intention towards residential property in Desa Ilmu, Samarahan / Martha Bagie
title_sort	factors influencing customers' purchase intention towards residential property in desa ilmu, samarahan / martha bagie
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/65941/1/65941.pdf https://ir.uitm.edu.my/id/eprint/65941/
_version_	1743110481616306176
score	13.211869

Factors influencing customers' purchase intention towards residential property in Desa Ilmu, Samarahan / Martha Bagie

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