Green marketing mix and intention to purchase green cosmetic product: Mediating effect of self-efficacy / Mawaddah Mohamad
As the concept of green cosmetic products emerged, customers began to exploit green cosmetics as they prioritise their health in avoiding the risk from the chemical products. Scholars argued that the adoption of green products is influenced by the green marketing concept. To understand up to what ex...
Saved in:
| Main Author: | |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2022
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/65647/1/65647.pdf https://ir.uitm.edu.my/id/eprint/65647/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|