Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand / Nurun Nasuha Mahmud
Generally, this article discusses about social media marketing initiatives that have been implemented by small medium enterprises (SMEs) especially in Thailand in which customers can engage in the dissemination of information via social media sites. Social media gives lots of opportunities to busin...
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| Format: | Book Section |
| Language: | English |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/65362/1/65362.pdf https://ir.uitm.edu.my/id/eprint/65362/ |
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