Impact of social media application in business organizations / Anjelica Renny Sila

The internet profoundly affects how individuals communicate and build relationships today. The industry has shifted from traditional corporate communications practices to public relations utilizing social media platforms. It is the new frontier in doing business since social networking was establish...

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Bibliographic Details
Main Author: Sila, Anjelica Renny
Other Authors: Jack, Suriani
Format: Book Section
Language:English
Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/65276/1/65276.pdf
https://ir.uitm.edu.my/id/eprint/65276/
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Summary:The internet profoundly affects how individuals communicate and build relationships today. The industry has shifted from traditional corporate communications practices to public relations utilizing social media platforms. It is the new frontier in doing business since social networking was established. Online networks and communities allow individuals to create and share information, ideas, interest, and other forms of expression.