Examining the impact of luxury brand's social media marketing on customer engagement using big data analytics and natural language processing / Elvina Let
This article was chosen because big data was utilized to examine the influence of luxury brand social media marketing activities on customer engagement. This study studied the impact of luxury brand social media activities concentrating on entertainment aspects, engagement, trends, and adaption on c...
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| Format: | Book Section |
| Language: | English |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/65169/1/65169.pdf https://ir.uitm.edu.my/id/eprint/65169/ |
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