The predictors of social media brand engagement : Basmathi Rice industry perspective / Nurul Zakiyah Daud
Despites the changes in the technologies require the firm to reconstruct their marketing strategies in the digital domain. Currently, there are significant portion of the associated research is focused more on the customer engagement through the social media. The main purpose of this study is to aim...
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| Format: | Research Reports |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/64832/1/64832.pdf https://ir.uitm.edu.my/id/eprint/64832/ |
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