Cover Image

Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari

The lack of promoting method in event marketing field especially for Crestent Jaya (M) SdnBHdis an issue which used traditional methods of marketing promotion such as using the brochure and flyers. This research aims to develop a 360° video content Event Managementexperience into the immersive Virtu...

Full description

Saved in:
Bibliographic Details
Main Author: Juhari, Suhaida
Format: Thesis
Language:English
Published: 2018
Subjects:
Marketing
Computer simulation
Online Access:https://ir.uitm.edu.my/id/eprint/64821/1/64821.pdf
https://ir.uitm.edu.my/id/eprint/64821/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.64821
record_format eprints
spelling my.uitm.ir.648212024-01-11T00:50:58Z https://ir.uitm.edu.my/id/eprint/64821/ Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari Juhari, Suhaida Marketing Computer simulation The lack of promoting method in event marketing field especially for Crestent Jaya (M) SdnBHdis an issue which used traditional methods of marketing promotion such as using the brochure and flyers. This research aims to develop a 360° video content Event Managementexperience into the immersive Virtual Reality (IVR) and non-Immersive Virtual Reality (n-IVR) platforms in order to heighten the virtual event experience of the potential customer that will use the service that provided by the event company. This research also will help the Project manager and the Marketing manager in promoting their product and experience. Virtual Reality (VR) technology which transform the real world into virtual environment is widely used in various domains including aviation, health, military and also marketing promotion. Design Thinking model consist of 5 phases has been applied to ensure that every phase in this project works 'accordingly and systematically. The comparative outcome of user experiencing in using the immersive Virtual Reality (IVR) and non-Immersive Virtual Reality (n-IVR) is measured and describe in the form of descriptive analysis. The outcome is concluded based on the comparative results to show the platform that gives a better experience to the participants. The limitation and suggestion for future enhancement of this project had been identified based on the analysis of the data collected. 2018 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/64821/1/64821.pdf Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari. (2018) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/64821.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Computer simulation
spellingShingle Marketing
Computer simulation
Juhari, Suhaida
Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari
description The lack of promoting method in event marketing field especially for Crestent Jaya (M) SdnBHdis an issue which used traditional methods of marketing promotion such as using the brochure and flyers. This research aims to develop a 360° video content Event Managementexperience into the immersive Virtual Reality (IVR) and non-Immersive Virtual Reality (n-IVR) platforms in order to heighten the virtual event experience of the potential customer that will use the service that provided by the event company. This research also will help the Project manager and the Marketing manager in promoting their product and experience. Virtual Reality (VR) technology which transform the real world into virtual environment is widely used in various domains including aviation, health, military and also marketing promotion. Design Thinking model consist of 5 phases has been applied to ensure that every phase in this project works 'accordingly and systematically. The comparative outcome of user experiencing in using the immersive Virtual Reality (IVR) and non-Immersive Virtual Reality (n-IVR) is measured and describe in the form of descriptive analysis. The outcome is concluded based on the comparative results to show the platform that gives a better experience to the participants. The limitation and suggestion for future enhancement of this project had been identified based on the analysis of the data collected.
format Thesis
author Juhari, Suhaida
author_facet Juhari, Suhaida
author_sort Juhari, Suhaida
title Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari
title_short Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari
title_full Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari
title_fullStr Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari
title_full_unstemmed Virtual event marketing: a study of 360° immersive virtual reality (IVR) vs non-immersive virtual reality (n-IVR) / Suhaida Juhari
title_sort virtual event marketing: a study of 360° immersive virtual reality (ivr) vs non-immersive virtual reality (n-ivr) / suhaida juhari
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/64821/1/64821.pdf
https://ir.uitm.edu.my/id/eprint/64821/
_version_ 1789429170655199232
score 13.211869

Similar Items