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Social media as an effective tool for promoting an HR brand among youth / Aery Garney Francis

Nowadays, the usage of social media has become an important instrument in managing and promoting the company’s HR brand. HR branding is a way to attract qualified employees creating more attractive image of work in the company compared to competitors. The study of the management and promoting of the...

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Main Author: Francis, Aery Garney
Other Authors: Jack, Suriani
Format: Book Section
Language:English
Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:
H Social Sciences (General)
Study and teaching. Research
Business
T Technology (General)
Online Access:https://ir.uitm.edu.my/id/eprint/64747/1/64747.pdf
https://ir.uitm.edu.my/id/eprint/64747/
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spelling my.uitm.ir.647472022-08-08T01:22:20Z https://ir.uitm.edu.my/id/eprint/64747/ Social media as an effective tool for promoting an HR brand among youth / Aery Garney Francis Francis, Aery Garney H Social Sciences (General) Study and teaching. Research Business T Technology (General) Nowadays, the usage of social media has become an important instrument in managing and promoting the company’s HR brand. HR branding is a way to attract qualified employees creating more attractive image of work in the company compared to competitors. The study of the management and promoting of the HR brand has been reviewed by few foreign scientists and also in Russia. However, the problems of managing and promoting an HR brand are not well studied; there is a lack of systematic approach to the concept of an HR brand analysis and building a strategy of an HR brand promotion. This article is devoted to the study of the possibilities of social media to be an instrument for promoting HR bran among generation X, Y and Z. Sociologists distinguish generation X, Y and Z based on their differences of characteristic features. According to American scientist Neil Hove and William Strauss in 1991, every 20–25 years a new generation of people is born with character traits, habits and characteristics that set them apart from all the rest and then repeat among future generations. Generations X and Y are those who work after year 2000 in the labor market. This generation is able to use their talents for the benefits of business Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak Jack, Suriani 2022-07 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/64747/1/64747.pdf Social media as an effective tool for promoting an HR brand among youth / Aery Garney Francis. (2022) In: Article Review: Chapters in Book. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 82-88.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
Business
T Technology (General)
spellingShingle H Social Sciences (General)
Study and teaching. Research
Business
T Technology (General)
Francis, Aery Garney
Social media as an effective tool for promoting an HR brand among youth / Aery Garney Francis
description Nowadays, the usage of social media has become an important instrument in managing and promoting the company’s HR brand. HR branding is a way to attract qualified employees creating more attractive image of work in the company compared to competitors. The study of the management and promoting of the HR brand has been reviewed by few foreign scientists and also in Russia. However, the problems of managing and promoting an HR brand are not well studied; there is a lack of systematic approach to the concept of an HR brand analysis and building a strategy of an HR brand promotion. This article is devoted to the study of the possibilities of social media to be an instrument for promoting HR bran among generation X, Y and Z. Sociologists distinguish generation X, Y and Z based on their differences of characteristic features. According to American scientist Neil Hove and William Strauss in 1991, every 20–25 years a new generation of people is born with character traits, habits and characteristics that set them apart from all the rest and then repeat among future generations. Generations X and Y are those who work after year 2000 in the labor market. This generation is able to use their talents for the benefits of business
author2 Jack, Suriani
author_facet Jack, Suriani
Francis, Aery Garney
format Book Section
author Francis, Aery Garney
author_sort Francis, Aery Garney
title Social media as an effective tool for promoting an HR brand among youth / Aery Garney Francis
title_short Social media as an effective tool for promoting an HR brand among youth / Aery Garney Francis
title_full Social media as an effective tool for promoting an HR brand among youth / Aery Garney Francis
title_fullStr Social media as an effective tool for promoting an HR brand among youth / Aery Garney Francis
title_full_unstemmed Social media as an effective tool for promoting an HR brand among youth / Aery Garney Francis
title_sort social media as an effective tool for promoting an hr brand among youth / aery garney francis
publisher Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/64747/1/64747.pdf
https://ir.uitm.edu.my/id/eprint/64747/
_version_ 1740829097385263104
score 13.211869

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