Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance / Muhammad Khairul Adli Ahmadie
This article is about how inside salespeople's "lived experiences" and their connection with social media in sales were investigated using a grounded theory method. In business, social media allows anybody to offer an opinion or an idea at any point along the company's road to ma...
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| Format: | Book Section |
| Language: | English |
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Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/64743/1/64743.pdf https://ir.uitm.edu.my/id/eprint/64743/ |
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