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Social media data analytics for business decision making system to competitive analysis / Viviana Awing Epoi

This article is about how Social Media Data Analytics helps in business decision making system. The reason why I am choosing this article is that I want to know how does the data collected from social media analyzed to be used in business decisions. Next, I want to know how does the social media dat...

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Bibliographic Details
Main Author: Awing Epoi, Viviana
Other Authors: Jack, Suriani
Format: Book Section
Language:English
Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:
H Social Sciences (General)
Study and teaching. Research
Business education
Business
T Technology (General)
Online Access:https://ir.uitm.edu.my/id/eprint/64741/1/64741.pdf
https://ir.uitm.edu.my/id/eprint/64741/
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spelling my.uitm.ir.647412022-08-08T01:17:49Z https://ir.uitm.edu.my/id/eprint/64741/ Social media data analytics for business decision making system to competitive analysis / Viviana Awing Epoi Awing Epoi, Viviana H Social Sciences (General) Study and teaching. Research Business education Business T Technology (General) This article is about how Social Media Data Analytics helps in business decision making system. The reason why I am choosing this article is that I want to know how does the data collected from social media analyzed to be used in business decisions. Next, I want to know how does the social media data analytics used to develop the business decision making system (BDMS). Social media networks (SMN) refer to the use of internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. SMN data is an interesting, complicated information source for business decision-making systems (Ruan et al., 2019). Through sites like Facebook, Twitter, LinkedIn, and Instagram, social networking can serve either social, business, or both purposes. For marketers looking to engage clients, social networking is a valuable resource. For the past few years, business intelligence has been a major field that use data analysis to generate important information for company decision-making. Social media analytics (SMA) is the process of analyzing data obtained from social media sites and blogs in order to make business decisions and measure the performance of actions based on those decisions through social media. As a result, the business decision making system (BDMS) has been developed in this study as a way to create a business using social media data analytics. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak Jack, Suriani 2022-07 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/64741/1/64741.pdf Social media data analytics for business decision making system to competitive analysis / Viviana Awing Epoi. (2022) In: Article Review: Chapters in Book. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 35-40.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
Business education
Business
T Technology (General)
spellingShingle H Social Sciences (General)
Study and teaching. Research
Business education
Business
T Technology (General)
Awing Epoi, Viviana
Social media data analytics for business decision making system to competitive analysis / Viviana Awing Epoi
description This article is about how Social Media Data Analytics helps in business decision making system. The reason why I am choosing this article is that I want to know how does the data collected from social media analyzed to be used in business decisions. Next, I want to know how does the social media data analytics used to develop the business decision making system (BDMS). Social media networks (SMN) refer to the use of internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. SMN data is an interesting, complicated information source for business decision-making systems (Ruan et al., 2019). Through sites like Facebook, Twitter, LinkedIn, and Instagram, social networking can serve either social, business, or both purposes. For marketers looking to engage clients, social networking is a valuable resource. For the past few years, business intelligence has been a major field that use data analysis to generate important information for company decision-making. Social media analytics (SMA) is the process of analyzing data obtained from social media sites and blogs in order to make business decisions and measure the performance of actions based on those decisions through social media. As a result, the business decision making system (BDMS) has been developed in this study as a way to create a business using social media data analytics.
author2 Jack, Suriani
author_facet Jack, Suriani
Awing Epoi, Viviana
format Book Section
author Awing Epoi, Viviana
author_sort Awing Epoi, Viviana
title Social media data analytics for business decision making system to competitive analysis / Viviana Awing Epoi
title_short Social media data analytics for business decision making system to competitive analysis / Viviana Awing Epoi
title_full Social media data analytics for business decision making system to competitive analysis / Viviana Awing Epoi
title_fullStr Social media data analytics for business decision making system to competitive analysis / Viviana Awing Epoi
title_full_unstemmed Social media data analytics for business decision making system to competitive analysis / Viviana Awing Epoi
title_sort social media data analytics for business decision making system to competitive analysis / viviana awing epoi
publisher Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/64741/1/64741.pdf
https://ir.uitm.edu.my/id/eprint/64741/
_version_ 1740829096596733952
score 13.211869

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