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A study on visual communication kinder soaps packaging design / Wan Nurfathirah Haini Wan Noraziman

Packaging is one of the most essential marketing tools available today. Packaging has evolved into a critical marketing tool in today's world, as a result of increased consumer social awareness and a focus on customer pleasure. The topic of this research was "A Study on Visual Communicatio...

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Main Author: Wan Noraziman, Wan Nurfathirah Haini
Format: Thesis
Language:English
Published: 2022
Subjects:
Design
N Visual arts (General)
Packaging
Online Access:https://ir.uitm.edu.my/id/eprint/64228/1/64228.pdf
https://ir.uitm.edu.my/id/eprint/64228/
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spelling my.uitm.ir.642282022-07-25T16:38:24Z https://ir.uitm.edu.my/id/eprint/64228/ A study on visual communication kinder soaps packaging design / Wan Nurfathirah Haini Wan Noraziman Wan Noraziman, Wan Nurfathirah Haini Design N Visual arts (General) Packaging Packaging is one of the most essential marketing tools available today. Packaging has evolved into a critical marketing tool in today's world, as a result of increased consumer social awareness and a focus on customer pleasure. The topic of this research was "A Study on Visual Communication Kinder Soaps Packaging Design". The study's goal is to look at the function of product and brand awareness in stimulating consumers' interest. Examining the product impact on the packaging design's overall appearance. To assess customer purchasing in visual communication. Most marketers rely on verbal communication to sell their products. On the other hand, mostly the packaging design needs a visual approach. Packaging is frequently the final step in a long communication chain that uses several channels. Advertising helps to market a product and get people into retailers. Packaging is the only physical point of interaction between customers. Packaging has the ultimate word when it comes to persuading potential clients. The importance of the main color scheme, graphics, symbols, and typefaces. When these components are integrated, they produce a powerful element in visual impression. This visual design will provide an advantage that may be used to create a distinctive package communication hierarchy. Consumers will recognize a package based on its form or a mix of the brand's color. Packaging design and visual communication in visual parts of the brand require continual development. As a result, the interaction between packaging design and visual communication is the key to product success in terms of customer decision-making. 2022 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/64228/1/64228.pdf A study on visual communication kinder soaps packaging design / Wan Nurfathirah Haini Wan Noraziman. (2022) Degree thesis, thesis, Universiti Teknologi Mara, Melaka.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Design
N Visual arts (General)
Packaging
spellingShingle Design
N Visual arts (General)
Packaging
Wan Noraziman, Wan Nurfathirah Haini
A study on visual communication kinder soaps packaging design / Wan Nurfathirah Haini Wan Noraziman
description Packaging is one of the most essential marketing tools available today. Packaging has evolved into a critical marketing tool in today's world, as a result of increased consumer social awareness and a focus on customer pleasure. The topic of this research was "A Study on Visual Communication Kinder Soaps Packaging Design". The study's goal is to look at the function of product and brand awareness in stimulating consumers' interest. Examining the product impact on the packaging design's overall appearance. To assess customer purchasing in visual communication. Most marketers rely on verbal communication to sell their products. On the other hand, mostly the packaging design needs a visual approach. Packaging is frequently the final step in a long communication chain that uses several channels. Advertising helps to market a product and get people into retailers. Packaging is the only physical point of interaction between customers. Packaging has the ultimate word when it comes to persuading potential clients. The importance of the main color scheme, graphics, symbols, and typefaces. When these components are integrated, they produce a powerful element in visual impression. This visual design will provide an advantage that may be used to create a distinctive package communication hierarchy. Consumers will recognize a package based on its form or a mix of the brand's color. Packaging design and visual communication in visual parts of the brand require continual development. As a result, the interaction between packaging design and visual communication is the key to product success in terms of customer decision-making.
format Thesis
author Wan Noraziman, Wan Nurfathirah Haini
author_facet Wan Noraziman, Wan Nurfathirah Haini
author_sort Wan Noraziman, Wan Nurfathirah Haini
title A study on visual communication kinder soaps packaging design / Wan Nurfathirah Haini Wan Noraziman
title_short A study on visual communication kinder soaps packaging design / Wan Nurfathirah Haini Wan Noraziman
title_full A study on visual communication kinder soaps packaging design / Wan Nurfathirah Haini Wan Noraziman
title_fullStr A study on visual communication kinder soaps packaging design / Wan Nurfathirah Haini Wan Noraziman
title_full_unstemmed A study on visual communication kinder soaps packaging design / Wan Nurfathirah Haini Wan Noraziman
title_sort study on visual communication kinder soaps packaging design / wan nurfathirah haini wan noraziman
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/64228/1/64228.pdf
https://ir.uitm.edu.my/id/eprint/64228/
_version_ 1739834125964017664
score 13.211869

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