Cover Image

Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad

This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the st...

Full description

Saved in:
Bibliographic Details
Main Author: Ahmad, Nasrul Azreen
Format: Thesis
Language:English
Published: 2005
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF
https://ir.uitm.edu.my/id/eprint/64061/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.64061
record_format eprints
spelling my.uitm.ir.640612023-07-17T07:55:08Z https://ir.uitm.edu.my/id/eprint/64061/ Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad Ahmad, Nasrul Azreen Marketing This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the study will look at company's web site in order to identify what are other services provided to the customers instead of only producing one type of services or products. 2005 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad. (2005) Masters thesis, thesis, Universiti Teknologi Mara (UiTM).
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Ahmad, Nasrul Azreen
Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
description This study was conducted to identify and determine the usage of web marketing by Airlines Company in Malaysia, which are Air Asia and Malaysia Airlines (MAS). In addition, this study will identify the effect of web marketing implementation towards profitability and costs to the company. Also, the study will look at company's web site in order to identify what are other services provided to the customers instead of only producing one type of services or products.
format Thesis
author Ahmad, Nasrul Azreen
author_facet Ahmad, Nasrul Azreen
author_sort Ahmad, Nasrul Azreen
title Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_short Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_full Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_fullStr Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_full_unstemmed Effectiveness of web marketing: a case study of Air Asia and Malaysia Airlines (MAS) / Nasrul Azreen Ahmad
title_sort effectiveness of web marketing: a case study of air asia and malaysia airlines (mas) / nasrul azreen ahmad
publishDate 2005
url https://ir.uitm.edu.my/id/eprint/64061/1/64061.PDF
https://ir.uitm.edu.my/id/eprint/64061/
_version_ 1772815508242956288
score 13.211869

Similar Items