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Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah

With the blooming of e-commerce website, e-commerce needs to stay competitive in the market. Website design is important and works as a medium to attract customer. There is a need to study on how to persuade consumers and eventually guiding them to make purchases, but there are so many elements pres...

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Main Author: Hamzah, Nur Hazira
Format: Thesis
Language:English
Published: 2015
Subjects:
Business
Online Access:https://ir.uitm.edu.my/id/eprint/63953/1/63953.PDF
https://ir.uitm.edu.my/id/eprint/63953/
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spelling my.uitm.ir.639532023-07-17T08:02:09Z https://ir.uitm.edu.my/id/eprint/63953/ Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah Hamzah, Nur Hazira Business With the blooming of e-commerce website, e-commerce needs to stay competitive in the market. Website design is important and works as a medium to attract customer. There is a need to study on how to persuade consumers and eventually guiding them to make purchases, but there are so many elements present in e-commerce website. Sometimes, retailer failed to attract consumer with the usage of the wrong design element. Therefore, this study is to explore persuasive elements in clothing product page design. As consumers will interact with a website, persuasive elements will playa role as a persuader to persuade consumer into reach certain behavior, as per the intent of e-commerce presence. Aristotle distinguished three means of persuasion which are logos, pathos and ethos. Logos are related with logical, pathos emphasize on emotional appeal while ethos is associated with credibility. This study adopted 11persuasive elements consist from logo, pathos and ethos from the validated persuasive framework. The eleven persuasive elements are: Price Presentation, Product Variety, Product Information, Effort, Playfulness, Tangible, Empathy, Recognizability, Compatibility, Assurance and Reliability. The research methodology approach for this study is qualitative method. Three real e-commerce website which is Zalora, Pop look and Fashion Valet are used in this study as to explore and compare 11 persuasive elements among this website. Two methodologies used in this study is experiment with questionnaire and interview. Data is gathered and analyzed using descriptive statistical analysis. The result of this study will provide a guideline for designer to design and embedded it in e-commerce product page design. This study not only beneficial to website designer, but also to e-commerce retailer and consumer. 2015 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/63953/1/63953.PDF Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah. (2015) Masters thesis, thesis, Universiti Teknologi Mara (UiTM).
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business
spellingShingle Business
Hamzah, Nur Hazira
Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah
description With the blooming of e-commerce website, e-commerce needs to stay competitive in the market. Website design is important and works as a medium to attract customer. There is a need to study on how to persuade consumers and eventually guiding them to make purchases, but there are so many elements present in e-commerce website. Sometimes, retailer failed to attract consumer with the usage of the wrong design element. Therefore, this study is to explore persuasive elements in clothing product page design. As consumers will interact with a website, persuasive elements will playa role as a persuader to persuade consumer into reach certain behavior, as per the intent of e-commerce presence. Aristotle distinguished three means of persuasion which are logos, pathos and ethos. Logos are related with logical, pathos emphasize on emotional appeal while ethos is associated with credibility. This study adopted 11persuasive elements consist from logo, pathos and ethos from the validated persuasive framework. The eleven persuasive elements are: Price Presentation, Product Variety, Product Information, Effort, Playfulness, Tangible, Empathy, Recognizability, Compatibility, Assurance and Reliability. The research methodology approach for this study is qualitative method. Three real e-commerce website which is Zalora, Pop look and Fashion Valet are used in this study as to explore and compare 11 persuasive elements among this website. Two methodologies used in this study is experiment with questionnaire and interview. Data is gathered and analyzed using descriptive statistical analysis. The result of this study will provide a guideline for designer to design and embedded it in e-commerce product page design. This study not only beneficial to website designer, but also to e-commerce retailer and consumer.
format Thesis
author Hamzah, Nur Hazira
author_facet Hamzah, Nur Hazira
author_sort Hamzah, Nur Hazira
title Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah
title_short Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah
title_full Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah
title_fullStr Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah
title_full_unstemmed Exploring persuasive elements in e-commerce clothing product page design / Nur Hazira Hamzah
title_sort exploring persuasive elements in e-commerce clothing product page design / nur hazira hamzah
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/63953/1/63953.PDF
https://ir.uitm.edu.my/id/eprint/63953/
_version_ 1772815506922799104
score 13.211869

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