Cover Image

Exploring website quality of Zalora.com.my / Hafizzah Hamizan

The emergence of online shopping sites in Malaysia has been a phenomenon for the past few years. Despite Malaysia has an increased of index score in 2015 as reported by Nielsen Global Consumer Confidence and Spending Intentions, there is difficulties for online retailers to keep same customers purch...

Full description

Saved in:
Bibliographic Details
Main Author: Hamizan, Hafizzah
Format: Thesis
Language:English
Published: 2016
Subjects:
World Wide Web. Web portals. Web site development
Online Access:https://ir.uitm.edu.my/id/eprint/63477/1/63477.pdf
https://ir.uitm.edu.my/id/eprint/63477/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.63477
record_format eprints
spelling my.uitm.ir.634772022-07-27T07:13:01Z https://ir.uitm.edu.my/id/eprint/63477/ Exploring website quality of Zalora.com.my / Hafizzah Hamizan Hamizan, Hafizzah World Wide Web. Web portals. Web site development The emergence of online shopping sites in Malaysia has been a phenomenon for the past few years. Despite Malaysia has an increased of index score in 2015 as reported by Nielsen Global Consumer Confidence and Spending Intentions, there is difficulties for online retailers to keep same customers purchase from their website. As the online shopping industry growing continuosly, survival of online retailers in this industry is crucial and ensuring customers keep buying from their website has become a major concern. A comprehensive literature review also identified that people tend to move away from a poor quality website, thus, this study interested to examine how far website quality can induce customer repurchase intention. The objective of this study is to identify dimensions that contribute to website quality in Zalora.com.my and to identify relationship among website quality, customer trust, customer satisfaction and repurchase intention in Zalora.com.my. A total of 173 sampling who have purchasing experience at Zalora.com.my were collected using online and self-administered survey. Based on the data analysis, 6 dimensions studied in the adopted model upon analysis using Principal Component Analysis has revealed a reduction of 1 factor. This study recommend to improve website quality of Zalora.com.my based on five dimensions which are Transaction Convenience, Communication Design, Site Security, Shopping Convenience and Payment Convenience. 2016-01 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/63477/1/63477.pdf Exploring website quality of Zalora.com.my / Hafizzah Hamizan. (2016) Masters thesis, thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic World Wide Web. Web portals. Web site development
spellingShingle World Wide Web. Web portals. Web site development
Hamizan, Hafizzah
Exploring website quality of Zalora.com.my / Hafizzah Hamizan
description The emergence of online shopping sites in Malaysia has been a phenomenon for the past few years. Despite Malaysia has an increased of index score in 2015 as reported by Nielsen Global Consumer Confidence and Spending Intentions, there is difficulties for online retailers to keep same customers purchase from their website. As the online shopping industry growing continuosly, survival of online retailers in this industry is crucial and ensuring customers keep buying from their website has become a major concern. A comprehensive literature review also identified that people tend to move away from a poor quality website, thus, this study interested to examine how far website quality can induce customer repurchase intention. The objective of this study is to identify dimensions that contribute to website quality in Zalora.com.my and to identify relationship among website quality, customer trust, customer satisfaction and repurchase intention in Zalora.com.my. A total of 173 sampling who have purchasing experience at Zalora.com.my were collected using online and self-administered survey. Based on the data analysis, 6 dimensions studied in the adopted model upon analysis using Principal Component Analysis has revealed a reduction of 1 factor. This study recommend to improve website quality of Zalora.com.my based on five dimensions which are Transaction Convenience, Communication Design, Site Security, Shopping Convenience and Payment Convenience.
format Thesis
author Hamizan, Hafizzah
author_facet Hamizan, Hafizzah
author_sort Hamizan, Hafizzah
title Exploring website quality of Zalora.com.my / Hafizzah Hamizan
title_short Exploring website quality of Zalora.com.my / Hafizzah Hamizan
title_full Exploring website quality of Zalora.com.my / Hafizzah Hamizan
title_fullStr Exploring website quality of Zalora.com.my / Hafizzah Hamizan
title_full_unstemmed Exploring website quality of Zalora.com.my / Hafizzah Hamizan
title_sort exploring website quality of zalora.com.my / hafizzah hamizan
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/63477/1/63477.pdf
https://ir.uitm.edu.my/id/eprint/63477/
_version_ 1739834097193189376
score 13.211869

Similar Items