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Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim

The use of Neural Network technology nowadays is become popular in such many application area. This thesis will be focused on the case studies of Synchro web Technology Sdn. Bhd on their Customer Relationship Management System (CRM System). The CRM system will be enhanced on the forecasting module....

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Main Author: Hasim, Shakirah
Format: Thesis
Language:English
Published: 2013
Online Access:https://ir.uitm.edu.my/id/eprint/63330/1/63330.PDF
https://ir.uitm.edu.my/id/eprint/63330/
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spelling my.uitm.ir.633302023-11-05T08:30:03Z https://ir.uitm.edu.my/id/eprint/63330/ Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim Hasim, Shakirah The use of Neural Network technology nowadays is become popular in such many application area. This thesis will be focused on the case studies of Synchro web Technology Sdn. Bhd on their Customer Relationship Management System (CRM System). The CRM system will be enhanced on the forecasting module. The forecasting module is to forecast the monthly income for that company or in other word the collection of invoices for current month. It is developed using Mat lab software and Neural Network tools which integrated inside the Mat lab software. The methodology of doing this is Rational Unified Process (RUP). RUP process consists of 4 phases which are Inception phase, Elaboration Phase, Construction phase and Transition phase. The output from the forecasting is to forecast the next month revenue based on the regression analysis graph and need a calculation. The comparison of the accuracy and the output is recorded inside the Accuracy table. Other than that, the output from the program will be represented using dashboard. The dashboard include is train data (actual revenue) and forecast data. The dashboard helps the CRM system functionality and become beneficial to give a full picture on company health. 2013 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/63330/1/63330.PDF Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim. (2013) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description The use of Neural Network technology nowadays is become popular in such many application area. This thesis will be focused on the case studies of Synchro web Technology Sdn. Bhd on their Customer Relationship Management System (CRM System). The CRM system will be enhanced on the forecasting module. The forecasting module is to forecast the monthly income for that company or in other word the collection of invoices for current month. It is developed using Mat lab software and Neural Network tools which integrated inside the Mat lab software. The methodology of doing this is Rational Unified Process (RUP). RUP process consists of 4 phases which are Inception phase, Elaboration Phase, Construction phase and Transition phase. The output from the forecasting is to forecast the next month revenue based on the regression analysis graph and need a calculation. The comparison of the accuracy and the output is recorded inside the Accuracy table. Other than that, the output from the program will be represented using dashboard. The dashboard include is train data (actual revenue) and forecast data. The dashboard helps the CRM system functionality and become beneficial to give a full picture on company health.
format Thesis
author Hasim, Shakirah
spellingShingle Hasim, Shakirah
Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim
author_facet Hasim, Shakirah
author_sort Hasim, Shakirah
title Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim
title_short Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim
title_full Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim
title_fullStr Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim
title_full_unstemmed Developing a forecasting module using neural network in CRM system: a case study at synchroweb technology / Shakirah Hasim
title_sort developing a forecasting module using neural network in crm system: a case study at synchroweb technology / shakirah hasim
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/63330/1/63330.PDF
https://ir.uitm.edu.my/id/eprint/63330/
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score 13.211869

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