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Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong

This study was carried out as partial requirement for my Bachelor in Business Administration (Marketing). The purpose of this study was to examine the marketing issues faced by eco-tourism industry and the impacts of eco-tourism on natural environment and local communities in order to create awarene...

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Main Author: Akong, Sain
Format: Student Project
Language:English
Published: 2002
Subjects:
Ecotourism
Advertising
Online Access:https://ir.uitm.edu.my/id/eprint/63074/1/63074.pdf
https://ir.uitm.edu.my/id/eprint/63074/
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spelling my.uitm.ir.630742022-06-29T04:25:03Z https://ir.uitm.edu.my/id/eprint/63074/ Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong Akong, Sain Ecotourism Advertising This study was carried out as partial requirement for my Bachelor in Business Administration (Marketing). The purpose of this study was to examine the marketing issues faced by eco-tourism industry and the impacts of eco-tourism on natural environment and local communities in order to create awareness on the importance of eco-tourism. The international eco-tourism market declined dramatically as a result of the tragic events of September 11, 2001. Airlines continue to project lower utilization rates for passenger services. But eco-tourism offers some attractive opportunities as a means of reestablishing a destination. The world's eco-tourists are mostly knowledgeable, sophisticated travelers, and this sector is expected to successfully rebuild somewhat more rapidly than other types of international leisure travel (WTTC, 2001). Also, the eco-tourist usually visits rural communities and more remote regions of host countries. 2002-03 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/63074/1/63074.pdf Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong. (2002) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Ecotourism
Advertising
spellingShingle Ecotourism
Advertising
Akong, Sain
Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong
description This study was carried out as partial requirement for my Bachelor in Business Administration (Marketing). The purpose of this study was to examine the marketing issues faced by eco-tourism industry and the impacts of eco-tourism on natural environment and local communities in order to create awareness on the importance of eco-tourism. The international eco-tourism market declined dramatically as a result of the tragic events of September 11, 2001. Airlines continue to project lower utilization rates for passenger services. But eco-tourism offers some attractive opportunities as a means of reestablishing a destination. The world's eco-tourists are mostly knowledgeable, sophisticated travelers, and this sector is expected to successfully rebuild somewhat more rapidly than other types of international leisure travel (WTTC, 2001). Also, the eco-tourist usually visits rural communities and more remote regions of host countries.
format Student Project
author Akong, Sain
author_facet Akong, Sain
author_sort Akong, Sain
title Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong
title_short Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong
title_full Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong
title_fullStr Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong
title_full_unstemmed Study on eco-tourism industry in Kuching: marketing issues and impacts of eco-tourism / Sain Akong
title_sort study on eco-tourism industry in kuching: marketing issues and impacts of eco-tourism / sain akong
publishDate 2002
url https://ir.uitm.edu.my/id/eprint/63074/1/63074.pdf
https://ir.uitm.edu.my/id/eprint/63074/
_version_ 1738514002344935424
score 13.211869

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