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Melange Wayang Kulit Enterprise / Nur Qistina Muhammad Fuat … [et al.]

Melange Wayang Kulit Enterprise is a Terengganu-based company that offers online live shows and wayang kulit merchandise. Our product primarily focuses on adapting our longlost traditional 'wayang kulit' in the form of modern traditional 'wayang kulit' where we made some modifica...

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Main Authors: Muhammad Fuat, Nur Qistina, Mokhtar, Khadijah, Mohd Razif Ravi, Siti Nadhirah, Muhd Ali, Nor Anisah, Izzudin, Nur Aishah, Anuar Shahril, Alya Syamimie Myrza
Format: Entrepreneurship Project
Language:English
Published: 2022
Subjects:
Entrepreneurship. Risk and uncertainty
Planning. Business planning. Strategic planning
The performing arts. Show business
Shadow plays, Wayang, etc.
Online Access:https://ir.uitm.edu.my/id/eprint/62570/1/62570.pdf
https://ir.uitm.edu.my/id/eprint/62570/
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id my.uitm.ir.62570
record_format eprints
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Planning. Business planning. Strategic planning
The performing arts. Show business
Shadow plays, Wayang, etc.
spellingShingle Entrepreneurship. Risk and uncertainty
Planning. Business planning. Strategic planning
The performing arts. Show business
Shadow plays, Wayang, etc.
Muhammad Fuat, Nur Qistina
Mokhtar, Khadijah
Mohd Razif Ravi, Siti Nadhirah
Muhd Ali, Nor Anisah
Izzudin, Nur Aishah
Anuar Shahril, Alya Syamimie Myrza
Melange Wayang Kulit Enterprise / Nur Qistina Muhammad Fuat … [et al.]
description Melange Wayang Kulit Enterprise is a Terengganu-based company that offers online live shows and wayang kulit merchandise. Our product primarily focuses on adapting our longlost traditional 'wayang kulit' in the form of modern traditional 'wayang kulit' where we made some modifications such as adding more colours, creating a new look and character to match our modern imagination. This modern traditional 'wayang kulit' will be produced in the form of an online live show that people can watch at home for a reasonable price. Aside from that, we create some products to sell to our target audience through the website before, during, and after the show, such as posters, mini 'wayang kulit' dolls, and customised merchandise. We want to help Wayang Kulit experts showcase their talents around the world, as well as raise awareness of one of Malaysia's most beautiful arts, wayang kulit, by providing customers with the most compelling live show experience possible. Following the completion of our research and development, we decided on Lot-4995 on Jalan Engku Sar as our business location for our studio, storage, and packaging of merchandise, as well as our office. Before deciding on this location, we considered infrastructure, distance, and the environment. Furthermore, we believe that the location we chose is strategic because it is close to the UTC, a shopping mall, and a hotel in the centre of Kuala Terengganu, and it only takes 13 minutes for our expert staff, whom we recruit from Kampung Budaya, Terengganu, to arrive at our location. We are targeting high-value travellers who value exploration, want authentic cultural experiences, want to broaden their horizons and gain a better understanding of the world they live in, and want to enjoy the experiences that Malaysia is known for. Wayang Kulit distribution via an online platform would be our main marketing strategy because it suggests positive engagement, as the vast majority of Malaysians enjoy online content. The most effective barrier to entry for Melange Wayang Kulit Enterprise is its strong brand identity, which may protect the company from competition. Melange's brand identity begins with a circular brown logo that represents our dedication to our work, while the gold represents our promise of luxury and wealth to our customers. Our logo's white colour conveys to our customers a sense of exclusivity in our products and services. The logo of Melange Wayang Kulit Enterprise is a wayang kulit, which represents Malaysian art. As a result, our brand identity is crucial to the future of our company. Our strong brand value creates customer loyalty and, as a result, discourages new firms from entering the market. Melange Wayang Kulit Enterprise was financed by personal contributions from the partners totaling RM20,000 each, as well as a bank loan. All contributions from partners and bank loans are used to support our start-up business capital and expenses. We also intend to use the funds to purchase all of the necessary equipment to run the business. Finally, we hope that our wayang kulit live show will entertain, inform, and inspire people all over the world, as well as provide opportunities for every Wayang Kulit expert who has been unable to showcase their talents because Melange Wayang Kulit Enterprise will be led by Nur Qistina and her team Nor Anisah, Alya Syamimie, Khadijah, Siti Nadhirah, and Nur Aishah.
format Entrepreneurship Project
author Muhammad Fuat, Nur Qistina
Mokhtar, Khadijah
Mohd Razif Ravi, Siti Nadhirah
Muhd Ali, Nor Anisah
Izzudin, Nur Aishah
Anuar Shahril, Alya Syamimie Myrza
author_facet Muhammad Fuat, Nur Qistina
Mokhtar, Khadijah
Mohd Razif Ravi, Siti Nadhirah
Muhd Ali, Nor Anisah
Izzudin, Nur Aishah
Anuar Shahril, Alya Syamimie Myrza
author_sort Muhammad Fuat, Nur Qistina
title Melange Wayang Kulit Enterprise / Nur Qistina Muhammad Fuat … [et al.]
title_short Melange Wayang Kulit Enterprise / Nur Qistina Muhammad Fuat … [et al.]
title_full Melange Wayang Kulit Enterprise / Nur Qistina Muhammad Fuat … [et al.]
title_fullStr Melange Wayang Kulit Enterprise / Nur Qistina Muhammad Fuat … [et al.]
title_full_unstemmed Melange Wayang Kulit Enterprise / Nur Qistina Muhammad Fuat … [et al.]
title_sort melange wayang kulit enterprise / nur qistina muhammad fuat … [et al.]
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/62570/1/62570.pdf
https://ir.uitm.edu.my/id/eprint/62570/
_version_ 1744357214441701376
spelling my.uitm.ir.625702022-09-11T23:46:47Z https://ir.uitm.edu.my/id/eprint/62570/ Melange Wayang Kulit Enterprise / Nur Qistina Muhammad Fuat … [et al.] Muhammad Fuat, Nur Qistina Mokhtar, Khadijah Mohd Razif Ravi, Siti Nadhirah Muhd Ali, Nor Anisah Izzudin, Nur Aishah Anuar Shahril, Alya Syamimie Myrza Entrepreneurship. Risk and uncertainty Planning. Business planning. Strategic planning The performing arts. Show business Shadow plays, Wayang, etc. Melange Wayang Kulit Enterprise is a Terengganu-based company that offers online live shows and wayang kulit merchandise. Our product primarily focuses on adapting our longlost traditional 'wayang kulit' in the form of modern traditional 'wayang kulit' where we made some modifications such as adding more colours, creating a new look and character to match our modern imagination. This modern traditional 'wayang kulit' will be produced in the form of an online live show that people can watch at home for a reasonable price. Aside from that, we create some products to sell to our target audience through the website before, during, and after the show, such as posters, mini 'wayang kulit' dolls, and customised merchandise. We want to help Wayang Kulit experts showcase their talents around the world, as well as raise awareness of one of Malaysia's most beautiful arts, wayang kulit, by providing customers with the most compelling live show experience possible. Following the completion of our research and development, we decided on Lot-4995 on Jalan Engku Sar as our business location for our studio, storage, and packaging of merchandise, as well as our office. Before deciding on this location, we considered infrastructure, distance, and the environment. Furthermore, we believe that the location we chose is strategic because it is close to the UTC, a shopping mall, and a hotel in the centre of Kuala Terengganu, and it only takes 13 minutes for our expert staff, whom we recruit from Kampung Budaya, Terengganu, to arrive at our location. We are targeting high-value travellers who value exploration, want authentic cultural experiences, want to broaden their horizons and gain a better understanding of the world they live in, and want to enjoy the experiences that Malaysia is known for. Wayang Kulit distribution via an online platform would be our main marketing strategy because it suggests positive engagement, as the vast majority of Malaysians enjoy online content. The most effective barrier to entry for Melange Wayang Kulit Enterprise is its strong brand identity, which may protect the company from competition. Melange's brand identity begins with a circular brown logo that represents our dedication to our work, while the gold represents our promise of luxury and wealth to our customers. Our logo's white colour conveys to our customers a sense of exclusivity in our products and services. The logo of Melange Wayang Kulit Enterprise is a wayang kulit, which represents Malaysian art. As a result, our brand identity is crucial to the future of our company. Our strong brand value creates customer loyalty and, as a result, discourages new firms from entering the market. Melange Wayang Kulit Enterprise was financed by personal contributions from the partners totaling RM20,000 each, as well as a bank loan. All contributions from partners and bank loans are used to support our start-up business capital and expenses. We also intend to use the funds to purchase all of the necessary equipment to run the business. Finally, we hope that our wayang kulit live show will entertain, inform, and inspire people all over the world, as well as provide opportunities for every Wayang Kulit expert who has been unable to showcase their talents because Melange Wayang Kulit Enterprise will be led by Nur Qistina and her team Nor Anisah, Alya Syamimie, Khadijah, Siti Nadhirah, and Nur Aishah. 2022 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/62570/1/62570.pdf Melange Wayang Kulit Enterprise / Nur Qistina Muhammad Fuat … [et al.]. (2022) [Entrepreneurship Project] <http://terminalib.uitm.edu.my/62570.pdf> (Unpublished)
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