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Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]

The birth of MILO in Malaysia is around 1950. MILO, Tome Food Drink, this well-loved beverage begins its journey in Malaysia. It has played a role that goes far beyond a beverage and become a crucial part of Malaysians’ daily lives today. MILO is the first to use the nation’s battle cry, “Malaysia B...

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Main Authors: Dillah, Mohd Izzadtul, Azhar, Afif, Zahir, Muhd Amir Akmal
Format: Student Project
Language:English
Published: 2014
Subjects:
H Social Sciences (General)
Business education
Branding (Marketing)
Management
Marketing research. Marketing research companies. Sales forecasting
Online Access:https://ir.uitm.edu.my/id/eprint/62412/1/62412.pdf
https://ir.uitm.edu.my/id/eprint/62412/
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record_format eprints
spelling my.uitm.ir.624122022-06-27T16:22:29Z https://ir.uitm.edu.my/id/eprint/62412/ Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.] Dillah, Mohd Izzadtul Azhar, Afif Zahir, Muhd Amir Akmal H Social Sciences (General) Business education Branding (Marketing) Management Marketing research. Marketing research companies. Sales forecasting The birth of MILO in Malaysia is around 1950. MILO, Tome Food Drink, this well-loved beverage begins its journey in Malaysia. It has played a role that goes far beyond a beverage and become a crucial part of Malaysians’ daily lives today. MILO is the first to use the nation’s battle cry, “Malaysia Boleh!” With MILO, at the heart of this winning spirit, Malaysia has since blazed through every new milestone in achieving impossible. In 1999, MILO come up with B vitamins that help release the energy from food, MILO fuels for those who drink it with positive energy all day. After that, in the year 2002, the popular chocomalt beverage is now fortified with ACTIGEN-E, a unique combination of 8 vitamins and4 minerals. After introduce MILO with ACTIGEN-E, MILO then introduce their drink, with PROTOMALT. PROTOMALT, is a special malt, extract made from malted barley grains. Found only in MILO, this is a key ingredient that naturally provides the energy and nutrients the body needs. In the year of 2006, MILO becomes the biggest sponsorship in Malaysia sports. MILO begins sponsoring events to cultivate a thriving sports culture in Malaysians. Today MILO sponsors more than 200 of these events at various levels each year, from interschool to national championships. 2014-12-30 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/62412/1/62412.pdf Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]. (2014) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Business education
Branding (Marketing)
Management
Marketing research. Marketing research companies. Sales forecasting
spellingShingle H Social Sciences (General)
Business education
Branding (Marketing)
Management
Marketing research. Marketing research companies. Sales forecasting
Dillah, Mohd Izzadtul
Azhar, Afif
Zahir, Muhd Amir Akmal
Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]
description The birth of MILO in Malaysia is around 1950. MILO, Tome Food Drink, this well-loved beverage begins its journey in Malaysia. It has played a role that goes far beyond a beverage and become a crucial part of Malaysians’ daily lives today. MILO is the first to use the nation’s battle cry, “Malaysia Boleh!” With MILO, at the heart of this winning spirit, Malaysia has since blazed through every new milestone in achieving impossible. In 1999, MILO come up with B vitamins that help release the energy from food, MILO fuels for those who drink it with positive energy all day. After that, in the year 2002, the popular chocomalt beverage is now fortified with ACTIGEN-E, a unique combination of 8 vitamins and4 minerals. After introduce MILO with ACTIGEN-E, MILO then introduce their drink, with PROTOMALT. PROTOMALT, is a special malt, extract made from malted barley grains. Found only in MILO, this is a key ingredient that naturally provides the energy and nutrients the body needs. In the year of 2006, MILO becomes the biggest sponsorship in Malaysia sports. MILO begins sponsoring events to cultivate a thriving sports culture in Malaysians. Today MILO sponsors more than 200 of these events at various levels each year, from interschool to national championships.
format Student Project
author Dillah, Mohd Izzadtul
Azhar, Afif
Zahir, Muhd Amir Akmal
author_facet Dillah, Mohd Izzadtul
Azhar, Afif
Zahir, Muhd Amir Akmal
author_sort Dillah, Mohd Izzadtul
title Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]
title_short Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]
title_full Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]
title_fullStr Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]
title_full_unstemmed Product Life Cycle of Milo / Mohd Izzadtul Dillah ... [et al.]
title_sort product life cycle of milo / mohd izzadtul dillah ... [et al.]
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/62412/1/62412.pdf
https://ir.uitm.edu.my/id/eprint/62412/
_version_ 1736837394044289024
score 13.211869

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