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Factors influencing customers’ interaction through social media of Losra Velda / Nurul Sakinah Abdul Rashid

Social media is the intermediate to socialize. These new media win the expectation of customers by connecting with them at a deeper level. Social media marketing is the fresh tune for several marques as early last year. Sellers are noting a comprehensive assortment of social media chances and beginn...

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Main Author: Abdul Rashid, Nurul Sakinah
Format: Student Project
Language:English
Published: 2017
Subjects:
H Social Sciences (General)
HF Commerce
Social aspects. Social marketing
Marketing
Research
Statistical methods
Online Access:https://ir.uitm.edu.my/id/eprint/62304/1/62304.pdf
https://ir.uitm.edu.my/id/eprint/62304/
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id my.uitm.ir.62304
record_format eprints
spelling my.uitm.ir.623042022-06-23T07:41:32Z https://ir.uitm.edu.my/id/eprint/62304/ Factors influencing customers’ interaction through social media of Losra Velda / Nurul Sakinah Abdul Rashid Abdul Rashid, Nurul Sakinah H Social Sciences (General) HF Commerce Social aspects. Social marketing Marketing Research Statistical methods Social media is the intermediate to socialize. These new media win the expectation of customers by connecting with them at a deeper level. Social media marketing is the fresh tune for several marques as early last year. Sellers are noting a comprehensive assortment of social media chances and beginning to implement new societal advantages at a greater level than ever formerly. Social media marketing and the businesses that exploit it have become more refined. Basically this study is conducted to identify the influences of customers interaction through the social media of Losra Velda, one of the famous boutique in Shah Alam, Selangor. This study hypothesized the relationships of brand engagement, communications and opportunity seeking with customers’ interaction in demand to amplify the use of every social media that they have. This study engaged the use of association strategy to found the nature of the relationships. The validity and reliability of research instruments was established and data was collected from 100 respondents of membership holder of Losra Velda. 2017-07 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/62304/1/62304.pdf Factors influencing customers’ interaction through social media of Losra Velda / Nurul Sakinah Abdul Rashid. (2017) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
HF Commerce
Social aspects. Social marketing
Marketing
Research
Statistical methods
spellingShingle H Social Sciences (General)
HF Commerce
Social aspects. Social marketing
Marketing
Research
Statistical methods
Abdul Rashid, Nurul Sakinah
Factors influencing customers’ interaction through social media of Losra Velda / Nurul Sakinah Abdul Rashid
description Social media is the intermediate to socialize. These new media win the expectation of customers by connecting with them at a deeper level. Social media marketing is the fresh tune for several marques as early last year. Sellers are noting a comprehensive assortment of social media chances and beginning to implement new societal advantages at a greater level than ever formerly. Social media marketing and the businesses that exploit it have become more refined. Basically this study is conducted to identify the influences of customers interaction through the social media of Losra Velda, one of the famous boutique in Shah Alam, Selangor. This study hypothesized the relationships of brand engagement, communications and opportunity seeking with customers’ interaction in demand to amplify the use of every social media that they have. This study engaged the use of association strategy to found the nature of the relationships. The validity and reliability of research instruments was established and data was collected from 100 respondents of membership holder of Losra Velda.
format Student Project
author Abdul Rashid, Nurul Sakinah
author_facet Abdul Rashid, Nurul Sakinah
author_sort Abdul Rashid, Nurul Sakinah
title Factors influencing customers’ interaction through social media of Losra Velda / Nurul Sakinah Abdul Rashid
title_short Factors influencing customers’ interaction through social media of Losra Velda / Nurul Sakinah Abdul Rashid
title_full Factors influencing customers’ interaction through social media of Losra Velda / Nurul Sakinah Abdul Rashid
title_fullStr Factors influencing customers’ interaction through social media of Losra Velda / Nurul Sakinah Abdul Rashid
title_full_unstemmed Factors influencing customers’ interaction through social media of Losra Velda / Nurul Sakinah Abdul Rashid
title_sort factors influencing customers’ interaction through social media of losra velda / nurul sakinah abdul rashid
publishDate 2017
url https://ir.uitm.edu.my/id/eprint/62304/1/62304.pdf
https://ir.uitm.edu.my/id/eprint/62304/
_version_ 1736837388527730688
score 13.211869

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