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IR BEDIL Bergedil-Stuffed Taufu / Abdul Razi Abdul Rashid and Muhammad Izzudin Anuar

IR BEDIL is food business that established 10 November 2021 with two partners which are Abdul Razi and Muhammad Izzudin. This business is selling stuffed food or known as bergedil in Malaysia. The idea was come from Abdul Razi when he helped his mother making bergedil and sell it to the neighbour. F...

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Main Authors: Abdul Rashid, Abdul Razi, Anuar, Muhammad Izzudin
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Online social networks
Facebook
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:https://ir.uitm.edu.my/id/eprint/62282/2/62282.pdf
https://ir.uitm.edu.my/id/eprint/62282/
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spelling my.uitm.ir.622822022-09-11T23:58:40Z https://ir.uitm.edu.my/id/eprint/62282/ IR BEDIL Bergedil-Stuffed Taufu / Abdul Razi Abdul Rashid and Muhammad Izzudin Anuar Abdul Rashid, Abdul Razi Anuar, Muhammad Izzudin Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Online social networks Facebook Hospitality industry. Hotels, clubs, restaurants, etc. Food service IR BEDIL is food business that established 10 November 2021 with two partners which are Abdul Razi and Muhammad Izzudin. This business is selling stuffed food or known as bergedil in Malaysia. The idea was come from Abdul Razi when he helped his mother making bergedil and sell it to the neighbour. From that, he got an idea to develop the business by using social media. So, we created Facebook page on 29 November 2021. The main idea for this online business is to sell the stuffed tofu around Malacca. For those who was interest to buy stuffed tofu, they can text us by WhatsApp and the stuffed tofu will delivered to their house. We also have a variable flavour for our stuffed such as chicken, meat, shrimp, and potato. With variable flavour, the customer can choose the ones that they enjoy to eat. Our target market is for the food lover. This stuffed food can eat by all age categories because it is one of the healthy foods. So, everyone in Melaka can buy our stuffed food anytime and anywhere. IR BEDIL Facebook page now has 24 followers only because we are still new in Facebook platform. This page is used to promote our product which is stuffed tofu and other information that can give benefits to the reader. This Facebook Page was manage by Muhammad Izuddin, and this platform is very good to entrepreneur because it helps seller to communicate with the customer and promote our product to people. Using this platform, we manage to set up our promoting strategy by providing 16 hard sell, 16 soft sell and seven teasers. We also prepared a schedule posting on Facebook and explanation about every posting in Facebook Page. 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/62282/2/62282.pdf IR BEDIL Bergedil-Stuffed Taufu / Abdul Razi Abdul Rashid and Muhammad Izzudin Anuar. (2021) [Entrepreneurship Project] <http://terminalib.uitm.edu.my/62282.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Online social networks
Facebook
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Online social networks
Facebook
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Abdul Rashid, Abdul Razi
Anuar, Muhammad Izzudin
IR BEDIL Bergedil-Stuffed Taufu / Abdul Razi Abdul Rashid and Muhammad Izzudin Anuar
description IR BEDIL is food business that established 10 November 2021 with two partners which are Abdul Razi and Muhammad Izzudin. This business is selling stuffed food or known as bergedil in Malaysia. The idea was come from Abdul Razi when he helped his mother making bergedil and sell it to the neighbour. From that, he got an idea to develop the business by using social media. So, we created Facebook page on 29 November 2021. The main idea for this online business is to sell the stuffed tofu around Malacca. For those who was interest to buy stuffed tofu, they can text us by WhatsApp and the stuffed tofu will delivered to their house. We also have a variable flavour for our stuffed such as chicken, meat, shrimp, and potato. With variable flavour, the customer can choose the ones that they enjoy to eat. Our target market is for the food lover. This stuffed food can eat by all age categories because it is one of the healthy foods. So, everyone in Melaka can buy our stuffed food anytime and anywhere. IR BEDIL Facebook page now has 24 followers only because we are still new in Facebook platform. This page is used to promote our product which is stuffed tofu and other information that can give benefits to the reader. This Facebook Page was manage by Muhammad Izuddin, and this platform is very good to entrepreneur because it helps seller to communicate with the customer and promote our product to people. Using this platform, we manage to set up our promoting strategy by providing 16 hard sell, 16 soft sell and seven teasers. We also prepared a schedule posting on Facebook and explanation about every posting in Facebook Page.
format Entrepreneurship Project
author Abdul Rashid, Abdul Razi
Anuar, Muhammad Izzudin
author_facet Abdul Rashid, Abdul Razi
Anuar, Muhammad Izzudin
author_sort Abdul Rashid, Abdul Razi
title IR BEDIL Bergedil-Stuffed Taufu / Abdul Razi Abdul Rashid and Muhammad Izzudin Anuar
title_short IR BEDIL Bergedil-Stuffed Taufu / Abdul Razi Abdul Rashid and Muhammad Izzudin Anuar
title_full IR BEDIL Bergedil-Stuffed Taufu / Abdul Razi Abdul Rashid and Muhammad Izzudin Anuar
title_fullStr IR BEDIL Bergedil-Stuffed Taufu / Abdul Razi Abdul Rashid and Muhammad Izzudin Anuar
title_full_unstemmed IR BEDIL Bergedil-Stuffed Taufu / Abdul Razi Abdul Rashid and Muhammad Izzudin Anuar
title_sort ir bedil bergedil-stuffed taufu / abdul razi abdul rashid and muhammad izzudin anuar
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/62282/2/62282.pdf
https://ir.uitm.edu.my/id/eprint/62282/
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score 13.211869

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