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Bliss Hair / Nuryasmin Zulaikha Zunaini and Nor Fateha Kassim Maniam

Bliss Hair is an online business that started solely on Facebook. It was established in the year 2021 and is focusing on hair care products. The main idea of this business is to sell haircare products that are safe for people and the environment. No harm was used during the completion of the product...

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Main Authors: Zunaini, Nuryasmin Zulaikha, Kassim Maniam, Nor Fateha
Format: Entrepreneurship Project
Language:English
Published: 2022
Subjects:
Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Online social networks
Care and hygiene
Hair
Online Access:https://ir.uitm.edu.my/id/eprint/62174/1/62174.pdf
https://ir.uitm.edu.my/id/eprint/62174/
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record_format eprints
spelling my.uitm.ir.621742022-08-19T09:30:17Z https://ir.uitm.edu.my/id/eprint/62174/ Bliss Hair / Nuryasmin Zulaikha Zunaini and Nor Fateha Kassim Maniam Zunaini, Nuryasmin Zulaikha Kassim Maniam, Nor Fateha Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Online social networks Care and hygiene Hair Bliss Hair is an online business that started solely on Facebook. It was established in the year 2021 and is focusing on hair care products. The main idea of this business is to sell haircare products that are safe for people and the environment. No harm was used during the completion of the products. All products are certified by Kementerian Kesihatan Malaysia (KKM) and have been give positive feedback. Bliss Hair targeting the segmentation consisting of women. Not just selling haircare, but Bliss Hair is also helping other people by posting a lot of sharing. Bliss Hair is now running a Facebook account to widen its business platform while reaching a broader audience. It is agreed that Facebook is one of the best social media platforms that can help sellers communicate well with their customers while engaging with their potential buyers. Doing soft sells, hard sells, and the starting teasers can be done well on the platform. Using this social media platform, I set up my marketing campaign by providing teasers, 17 graphics and postings for soft sell, and 17 postings for the hard sell. I utilized all sorts of ways to fulfil the AIDCA and TISCta, respectively, by writing a caption on the post and designing all graphics on my own. All were illustrated by us using Canva. Besides, I also prepare a schedule to make sure my timing/timeline for my business postings will suit the market progression. A deeper explanation is stated below in progress. 2022 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/62174/1/62174.pdf Bliss Hair / Nuryasmin Zulaikha Zunaini and Nor Fateha Kassim Maniam. (2022) [Entrepreneurship Project] <http://terminalib.uitm.edu.my/62174.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Online social networks
Care and hygiene
Hair
spellingShingle Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Online social networks
Care and hygiene
Hair
Zunaini, Nuryasmin Zulaikha
Kassim Maniam, Nor Fateha
Bliss Hair / Nuryasmin Zulaikha Zunaini and Nor Fateha Kassim Maniam
description Bliss Hair is an online business that started solely on Facebook. It was established in the year 2021 and is focusing on hair care products. The main idea of this business is to sell haircare products that are safe for people and the environment. No harm was used during the completion of the products. All products are certified by Kementerian Kesihatan Malaysia (KKM) and have been give positive feedback. Bliss Hair targeting the segmentation consisting of women. Not just selling haircare, but Bliss Hair is also helping other people by posting a lot of sharing. Bliss Hair is now running a Facebook account to widen its business platform while reaching a broader audience. It is agreed that Facebook is one of the best social media platforms that can help sellers communicate well with their customers while engaging with their potential buyers. Doing soft sells, hard sells, and the starting teasers can be done well on the platform. Using this social media platform, I set up my marketing campaign by providing teasers, 17 graphics and postings for soft sell, and 17 postings for the hard sell. I utilized all sorts of ways to fulfil the AIDCA and TISCta, respectively, by writing a caption on the post and designing all graphics on my own. All were illustrated by us using Canva. Besides, I also prepare a schedule to make sure my timing/timeline for my business postings will suit the market progression. A deeper explanation is stated below in progress.
format Entrepreneurship Project
author Zunaini, Nuryasmin Zulaikha
Kassim Maniam, Nor Fateha
author_facet Zunaini, Nuryasmin Zulaikha
Kassim Maniam, Nor Fateha
author_sort Zunaini, Nuryasmin Zulaikha
title Bliss Hair / Nuryasmin Zulaikha Zunaini and Nor Fateha Kassim Maniam
title_short Bliss Hair / Nuryasmin Zulaikha Zunaini and Nor Fateha Kassim Maniam
title_full Bliss Hair / Nuryasmin Zulaikha Zunaini and Nor Fateha Kassim Maniam
title_fullStr Bliss Hair / Nuryasmin Zulaikha Zunaini and Nor Fateha Kassim Maniam
title_full_unstemmed Bliss Hair / Nuryasmin Zulaikha Zunaini and Nor Fateha Kassim Maniam
title_sort bliss hair / nuryasmin zulaikha zunaini and nor fateha kassim maniam
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/62174/1/62174.pdf
https://ir.uitm.edu.my/id/eprint/62174/
_version_ 1743110396580986880
score 13.211869

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