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Kerepek Pisang Mak Ani / Muhammad Harris Ilham Rahim and Muhammad Zainalabidin

Kerepek Pisang Mak Ani is an online business that began in the year 2020. Kerepek Pisang Mak Ani's main focus is simply on the food area. Kerepek Pisang Mak Ani also provided a variety of Kerepek Pisang to their customers. As an example, this company provided two flavour sets: original and spic...

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Main Authors: Rahim, Muhammad Harris Ilham, Zainalabidin, Muhammad
Format: Entrepreneurship Project
Language:English
Published: 2022
Subjects:
Entrepreneurship. Risk and uncertainty
Rural industries
Social aspects. Social marketing
Online social networks
Food service
Online Access:https://ir.uitm.edu.my/id/eprint/62087/1/62087.pdf
https://ir.uitm.edu.my/id/eprint/62087/
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spelling my.uitm.ir.620872022-08-19T09:31:49Z https://ir.uitm.edu.my/id/eprint/62087/ Kerepek Pisang Mak Ani / Muhammad Harris Ilham Rahim and Muhammad Zainalabidin Rahim, Muhammad Harris Ilham Zainalabidin, Muhammad Entrepreneurship. Risk and uncertainty Rural industries Social aspects. Social marketing Online social networks Food service Kerepek Pisang Mak Ani is an online business that began in the year 2020. Kerepek Pisang Mak Ani's main focus is simply on the food area. Kerepek Pisang Mak Ani also provided a variety of Kerepek Pisang to their customers. As an example, this company provided two flavour sets: original and spicy. The main goal of Kerepek Pisang Mak Ani is to introduce this traditional snack to children. This is simply due to the fact that children nowadays tend to forget or are unaware of the existence of this product. To put it bluntly, this product is made entirely of original bananas. Customers can select from a variety of product variants, particularly in terms of weight and spiciness. Furthermore, all of our products have been certified by Kementerian Kesihatan Malaysia as well as MeSTI and have received very positive feedback. Our products, which have been approved by JAKIM, also have the HALAL logo emblazoned on them. Kerepek Pisang Mak Ani has been targeting young people, both men and women, and particularly students. Young people and student groups are prioritised because they are more likely to be drawn to this product than other groups of people. The students would like to be attracted because this product offered quite reasonable and lower prices when compared to snacks, as well as a good taste. Our products are also suitable for consumption while studying or watching movies. These are some of the reasons why we are focusing a little more on students and children. In terms of the younger generation, they will most likely be drawn to our distinct flavour as well as packaging. Pisang Kerepek Mak Ani has been using social media to promote our product because it is the most convenient platform. Because people nowadays spend the majority of their time on social media, advertising our product online is a far more logical move than traditional methods of advertising. Furthermore, promoting online can increase the likelihood of finding our potential customers, as well as make it easier to communicate with them. On social media, it is simple to create a teaser, soft sell, and hard sell. So far, we've created 17 soft and hard sells, as well as 7 teasers. We also wrote an interesting caption and designed all of the graphics with our own hands. Canva and Photoshop were used to create all of the graphics and illustrations. For the creation of a specific video, video editors such as iMovie and Inshot are used. We were also able to record all of the data from our postings in order to keep up with the market's progression. Throughout this report, a clear and deeper explanation is provided. 2022 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/62087/1/62087.pdf Kerepek Pisang Mak Ani / Muhammad Harris Ilham Rahim and Muhammad Zainalabidin. (2022) [Entrepreneurship Project] <http://terminalib.uitm.edu.my/62087.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Rural industries
Social aspects. Social marketing
Online social networks
Food service
spellingShingle Entrepreneurship. Risk and uncertainty
Rural industries
Social aspects. Social marketing
Online social networks
Food service
Rahim, Muhammad Harris Ilham
Zainalabidin, Muhammad
Kerepek Pisang Mak Ani / Muhammad Harris Ilham Rahim and Muhammad Zainalabidin
description Kerepek Pisang Mak Ani is an online business that began in the year 2020. Kerepek Pisang Mak Ani's main focus is simply on the food area. Kerepek Pisang Mak Ani also provided a variety of Kerepek Pisang to their customers. As an example, this company provided two flavour sets: original and spicy. The main goal of Kerepek Pisang Mak Ani is to introduce this traditional snack to children. This is simply due to the fact that children nowadays tend to forget or are unaware of the existence of this product. To put it bluntly, this product is made entirely of original bananas. Customers can select from a variety of product variants, particularly in terms of weight and spiciness. Furthermore, all of our products have been certified by Kementerian Kesihatan Malaysia as well as MeSTI and have received very positive feedback. Our products, which have been approved by JAKIM, also have the HALAL logo emblazoned on them. Kerepek Pisang Mak Ani has been targeting young people, both men and women, and particularly students. Young people and student groups are prioritised because they are more likely to be drawn to this product than other groups of people. The students would like to be attracted because this product offered quite reasonable and lower prices when compared to snacks, as well as a good taste. Our products are also suitable for consumption while studying or watching movies. These are some of the reasons why we are focusing a little more on students and children. In terms of the younger generation, they will most likely be drawn to our distinct flavour as well as packaging. Pisang Kerepek Mak Ani has been using social media to promote our product because it is the most convenient platform. Because people nowadays spend the majority of their time on social media, advertising our product online is a far more logical move than traditional methods of advertising. Furthermore, promoting online can increase the likelihood of finding our potential customers, as well as make it easier to communicate with them. On social media, it is simple to create a teaser, soft sell, and hard sell. So far, we've created 17 soft and hard sells, as well as 7 teasers. We also wrote an interesting caption and designed all of the graphics with our own hands. Canva and Photoshop were used to create all of the graphics and illustrations. For the creation of a specific video, video editors such as iMovie and Inshot are used. We were also able to record all of the data from our postings in order to keep up with the market's progression. Throughout this report, a clear and deeper explanation is provided.
format Entrepreneurship Project
author Rahim, Muhammad Harris Ilham
Zainalabidin, Muhammad
author_facet Rahim, Muhammad Harris Ilham
Zainalabidin, Muhammad
author_sort Rahim, Muhammad Harris Ilham
title Kerepek Pisang Mak Ani / Muhammad Harris Ilham Rahim and Muhammad Zainalabidin
title_short Kerepek Pisang Mak Ani / Muhammad Harris Ilham Rahim and Muhammad Zainalabidin
title_full Kerepek Pisang Mak Ani / Muhammad Harris Ilham Rahim and Muhammad Zainalabidin
title_fullStr Kerepek Pisang Mak Ani / Muhammad Harris Ilham Rahim and Muhammad Zainalabidin
title_full_unstemmed Kerepek Pisang Mak Ani / Muhammad Harris Ilham Rahim and Muhammad Zainalabidin
title_sort kerepek pisang mak ani / muhammad harris ilham rahim and muhammad zainalabidin
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/62087/1/62087.pdf
https://ir.uitm.edu.my/id/eprint/62087/
_version_ 1743110395596374016
score 13.211869

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