Staff View: Sweet Sensation Bakery / Hussyairi Afzal Ismail and Mohammad Zikry Danial Zainal Rashid

Sweet Sensation Bakery / Hussyairi Afzal Ismail and Mohammad Zikry Danial Zainal Rashid

Sweet Sensation Bakery (SSB) is an online business that started solely on Facebook. It was established in the year 2015 and is focusing on pastries and dessert products. Sweets and pastries are important if we experience stress from work that is piled up. Sweet Sensation Bakery (SSB) is a bakery tha...

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Main Authors:	Ismail, Hussyairi Afzal, Zainal Rashid, Mohammad Zikry Danial
Format:	Entrepreneurship Project
Language:	English
Published:	2021
Subjects:	Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Online social networks
Online Access:	https://ir.uitm.edu.my/id/eprint/61862/2/61862.pdf https://ir.uitm.edu.my/id/eprint/61862/
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id	my.uitm.ir.61862
record_format	eprints
spelling	my.uitm.ir.618622022-09-14T02:35:07Z https://ir.uitm.edu.my/id/eprint/61862/ Sweet Sensation Bakery / Hussyairi Afzal Ismail and Mohammad Zikry Danial Zainal Rashid Ismail, Hussyairi Afzal Zainal Rashid, Mohammad Zikry Danial Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Online social networks Sweet Sensation Bakery (SSB) is an online business that started solely on Facebook. It was established in the year 2015 and is focusing on pastries and dessert products. Sweets and pastries are important if we experience stress from work that is piled up. Sweet Sensation Bakery (SSB) is a bakery that offer plenty of dessert and cakes that can help the stress that of us face in a daily basis. The main idea of this business is to sell pasties products that are safe for people and the environment. No harm was used during the completion of the products. There are many pastry menus that we offer at SSB including brownies, various traditional kuih and various cakes. Meanwhile, for dessert, we offer a cookie, pavlova, tart, and many more. All products are safe to be consumed and also halal. Sweet Sensation Bakery (SSB) is targeting the segmentation consisting all admin staff school teacher, students and lecturer. Not only adult but children are also wanting to chew something when they are stressed. Starting from student, the dessert that SSB offer can be consume by all ages gap. Not just selling skincare, but Sweet Sensation Bakery (SSB) is also helping other people by posting a lot of sharing. Customer do not need to worry if the dessert may affect their health, neither high blood pressure nor diabetes because all customer can request how much ingredient such as sugar and salt based on their desire cake and dessert will be taste Sweet Sensation Bakery (SSB) is now running a Facebook account and other social media to widen its business platform while reaching a broader audience. It is agreed that Facebook is one of the best social media platforms that can help sellers communicate well with their customers while engaging with their potential buyers. Doing soft sells, hard sells, and the starting teasers can be done well on the platform. We put up our marketing campaign using this social media platform by offering seven teasers, 17 graphics and postings for the soft sell, and 17 postings for the hard sell. We created all of the illustrations in Canva. In addition, we develop a calendar to ensure that the timing/timeline for my business postings corresponds to the market's advancement. A more detailed explanation is currently being written. 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/61862/2/61862.pdf Sweet Sensation Bakery / Hussyairi Afzal Ismail and Mohammad Zikry Danial Zainal Rashid. (2021) [Entrepreneurship Project] <http://terminalib.uitm.edu.my/61862.pdf> (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Online social networks
spellingShingle	Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Online social networks Ismail, Hussyairi Afzal Zainal Rashid, Mohammad Zikry Danial Sweet Sensation Bakery / Hussyairi Afzal Ismail and Mohammad Zikry Danial Zainal Rashid
description	Sweet Sensation Bakery (SSB) is an online business that started solely on Facebook. It was established in the year 2015 and is focusing on pastries and dessert products. Sweets and pastries are important if we experience stress from work that is piled up. Sweet Sensation Bakery (SSB) is a bakery that offer plenty of dessert and cakes that can help the stress that of us face in a daily basis. The main idea of this business is to sell pasties products that are safe for people and the environment. No harm was used during the completion of the products. There are many pastry menus that we offer at SSB including brownies, various traditional kuih and various cakes. Meanwhile, for dessert, we offer a cookie, pavlova, tart, and many more. All products are safe to be consumed and also halal. Sweet Sensation Bakery (SSB) is targeting the segmentation consisting all admin staff school teacher, students and lecturer. Not only adult but children are also wanting to chew something when they are stressed. Starting from student, the dessert that SSB offer can be consume by all ages gap. Not just selling skincare, but Sweet Sensation Bakery (SSB) is also helping other people by posting a lot of sharing. Customer do not need to worry if the dessert may affect their health, neither high blood pressure nor diabetes because all customer can request how much ingredient such as sugar and salt based on their desire cake and dessert will be taste Sweet Sensation Bakery (SSB) is now running a Facebook account and other social media to widen its business platform while reaching a broader audience. It is agreed that Facebook is one of the best social media platforms that can help sellers communicate well with their customers while engaging with their potential buyers. Doing soft sells, hard sells, and the starting teasers can be done well on the platform. We put up our marketing campaign using this social media platform by offering seven teasers, 17 graphics and postings for the soft sell, and 17 postings for the hard sell. We created all of the illustrations in Canva. In addition, we develop a calendar to ensure that the timing/timeline for my business postings corresponds to the market's advancement. A more detailed explanation is currently being written.
format	Entrepreneurship Project
author	Ismail, Hussyairi Afzal Zainal Rashid, Mohammad Zikry Danial
author_facet	Ismail, Hussyairi Afzal Zainal Rashid, Mohammad Zikry Danial
author_sort	Ismail, Hussyairi Afzal
title	Sweet Sensation Bakery / Hussyairi Afzal Ismail and Mohammad Zikry Danial Zainal Rashid
title_short	Sweet Sensation Bakery / Hussyairi Afzal Ismail and Mohammad Zikry Danial Zainal Rashid
title_full	Sweet Sensation Bakery / Hussyairi Afzal Ismail and Mohammad Zikry Danial Zainal Rashid
title_fullStr	Sweet Sensation Bakery / Hussyairi Afzal Ismail and Mohammad Zikry Danial Zainal Rashid
title_full_unstemmed	Sweet Sensation Bakery / Hussyairi Afzal Ismail and Mohammad Zikry Danial Zainal Rashid
title_sort	sweet sensation bakery / hussyairi afzal ismail and mohammad zikry danial zainal rashid
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/61862/2/61862.pdf https://ir.uitm.edu.my/id/eprint/61862/
_version_	1744357209048875008
score	13.211869

Sweet Sensation Bakery / Hussyairi Afzal Ismail and Mohammad Zikry Danial Zainal Rashid

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