Dak Meokja's Portfolio / Nurul Izzati Surani and Syasya Syahirah Ahmad Shafree
We at "Dak Meokja!" want to provide our customers with a taste of South Korea's renown fried chicken, covered in a variety of Korean-made sauces. Our company was registered on April 1, 2020, and Melaka is our target location. As we all know, today's businesses are competing to ac...
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| Main Authors: | , |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/61680/1/61680.pdf https://ir.uitm.edu.my/id/eprint/61680/ |
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| Summary: | We at "Dak Meokja!" want to provide our customers with a taste of South Korea's renown fried chicken, covered in a variety of Korean-made sauces. Our company was registered on April 1, 2020, and Melaka is our target location. As we all know, today's businesses are competing to accommodate the growing need for new meals and dishes in a fast-growing market. There are a few companies that provide a variety of flavoured and crispy chicken treats at affordable prices. We decided to take advantage of this opportunity by opening Dak Meokja, a Korean restaurant in Malaysia with cooks and moderate prices. Korean-made sauces like "ganjang" (Korean soy sauce or "seasoning sauce") and honey were used to season the fried chicken. We now have a physical store in Melaka, Malaysia's historical city, to complement our online business. Our business lot is near popular restaurants and fast-food joints, including Family Mart, Uncle Jjang, and Myeongdong Topokki. Our team is divided into three groups: operations, marketing, and finance. Because our company's income is generated principally from online sales, it is vital that our marketing team maintains and organises our digital platforms for the benefit of our customers and prospects. This marketing staff is also accountable for excellent customer service. |
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