Cover Image

Apple Bakery: case study: company analysis / Muhammad Ali Yusri … [et al.]

Apple Bakery is a start-up bakery retail establishment located in Bertam, Melaka. Apple Bakery expects to catch the interest of a regular loyal customer base with its broad variety of pastry products. The company plans to build a strong market position in the town, due to the partners’ industry expe...

Full description

Saved in:
Bibliographic Details
Main Authors: Yusri, Muhammad Ali, Jafri, Siti Arbain, Md Noor, Nornadiah Nuraini, Samaruddin, Intan Nursyaqira, Isa, Shahrul Farried
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Entrepreneurship. Risk and uncertainty
Business analysts
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:https://ir.uitm.edu.my/id/eprint/61649/1/61649.pdf
https://ir.uitm.edu.my/id/eprint/61649/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.61649
record_format eprints
spelling my.uitm.ir.616492022-09-07T04:53:22Z https://ir.uitm.edu.my/id/eprint/61649/ Apple Bakery: case study: company analysis / Muhammad Ali Yusri … [et al.] Yusri, Muhammad Ali Jafri, Siti Arbain Md Noor, Nornadiah Nuraini Samaruddin, Intan Nursyaqira Isa, Shahrul Farried Entrepreneurship. Risk and uncertainty Business analysts Hospitality industry. Hotels, clubs, restaurants, etc. Food service Apple Bakery is a start-up bakery retail establishment located in Bertam, Melaka. Apple Bakery expects to catch the interest of a regular loyal customer base with its broad variety of pastry products. The company plans to build a strong market position in the town, due to the partners’ industry experience and mild competitive climate in the area. Apple Bakery aims to offer its product at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. Apple Bakery is incorporated in the state of Melaka. The business is a sole proprietorship. It is managed by their owner, Mrs Nurhaslinda. Mrs Nurhaslinda has extensive experience in sales, marketing and management. The company intends to hire two full-time pastry bakers and two baristas to handle customer service and day to day operations. The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. The retail pastry industry in Melaka has recently experienced rapid growth. Apple Bakery wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. Apple Bakery anticipates sales of about RM 300,000.00 in 2019 and the profitability for 2020 is down. Even though they still have a profit, it's still worse compared to previous years. But it happened unexpectedly due to Covid-19 pandemic. The whole economy globally is facing the same impact. The bakery aims or mission is expanding the production of quality bread products through a sustainable production technology application. Besides, they want to offer high quality products to customers. 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/61649/1/61649.pdf Apple Bakery: case study: company analysis / Muhammad Ali Yusri … [et al.]. (2021) [Entrepreneurship Project] <http://terminalib.uitm.edu.my/61649.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Business analysts
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle Entrepreneurship. Risk and uncertainty
Business analysts
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Yusri, Muhammad Ali
Jafri, Siti Arbain
Md Noor, Nornadiah Nuraini
Samaruddin, Intan Nursyaqira
Isa, Shahrul Farried
Apple Bakery: case study: company analysis / Muhammad Ali Yusri … [et al.]
description Apple Bakery is a start-up bakery retail establishment located in Bertam, Melaka. Apple Bakery expects to catch the interest of a regular loyal customer base with its broad variety of pastry products. The company plans to build a strong market position in the town, due to the partners’ industry experience and mild competitive climate in the area. Apple Bakery aims to offer its product at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. Apple Bakery is incorporated in the state of Melaka. The business is a sole proprietorship. It is managed by their owner, Mrs Nurhaslinda. Mrs Nurhaslinda has extensive experience in sales, marketing and management. The company intends to hire two full-time pastry bakers and two baristas to handle customer service and day to day operations. The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. The retail pastry industry in Melaka has recently experienced rapid growth. Apple Bakery wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. Apple Bakery anticipates sales of about RM 300,000.00 in 2019 and the profitability for 2020 is down. Even though they still have a profit, it's still worse compared to previous years. But it happened unexpectedly due to Covid-19 pandemic. The whole economy globally is facing the same impact. The bakery aims or mission is expanding the production of quality bread products through a sustainable production technology application. Besides, they want to offer high quality products to customers.
format Entrepreneurship Project
author Yusri, Muhammad Ali
Jafri, Siti Arbain
Md Noor, Nornadiah Nuraini
Samaruddin, Intan Nursyaqira
Isa, Shahrul Farried
author_facet Yusri, Muhammad Ali
Jafri, Siti Arbain
Md Noor, Nornadiah Nuraini
Samaruddin, Intan Nursyaqira
Isa, Shahrul Farried
author_sort Yusri, Muhammad Ali
title Apple Bakery: case study: company analysis / Muhammad Ali Yusri … [et al.]
title_short Apple Bakery: case study: company analysis / Muhammad Ali Yusri … [et al.]
title_full Apple Bakery: case study: company analysis / Muhammad Ali Yusri … [et al.]
title_fullStr Apple Bakery: case study: company analysis / Muhammad Ali Yusri … [et al.]
title_full_unstemmed Apple Bakery: case study: company analysis / Muhammad Ali Yusri … [et al.]
title_sort apple bakery: case study: company analysis / muhammad ali yusri … [et al.]
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/61649/1/61649.pdf
https://ir.uitm.edu.my/id/eprint/61649/
_version_ 1744357205421850624
score 13.211869

Similar Items