Cover Image

Essential attributes for wooden furniture products: A case study on Sarawak State Government Departments and Agencies employees in Petra Jaya / Lydiawati Fadzil Kadir

The global furniture industry is becoming more competitive each day due to the borderless world created by globalization. As the result, the needs of global consumer market are becoming more standardized and similar in nature hence creating bigger market opportunities for the furniture businesses....

Full description

Saved in:
Bibliographic Details
Main Author: Fadzil Kadir, Lydiawati
Format: Student Project
Language:English
Published: 2007
Subjects:
HD Industries. Land use. Labor
Manufacturing industries
Furniture industry and trade
Online Access:https://ir.uitm.edu.my/id/eprint/61396/1/61396.pdf
https://ir.uitm.edu.my/id/eprint/61396/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.61396
record_format eprints
spelling my.uitm.ir.613962022-06-20T02:45:51Z https://ir.uitm.edu.my/id/eprint/61396/ Essential attributes for wooden furniture products: A case study on Sarawak State Government Departments and Agencies employees in Petra Jaya / Lydiawati Fadzil Kadir Fadzil Kadir, Lydiawati HD Industries. Land use. Labor Manufacturing industries Furniture industry and trade The global furniture industry is becoming more competitive each day due to the borderless world created by globalization. As the result, the needs of global consumer market are becoming more standardized and similar in nature hence creating bigger market opportunities for the furniture businesses. In order to capture the international market and increase their market share in wooden furniture sector, Sarawak manufacturers should take advantage of these similar needs of global consumers by making their presence stronger in both the local and international markets. One way to achieve this is by inducing stronger demand for their products among the locals through enhanced furniture product offerings. As the attraction of a product lies in its attributes, this study therefore attempted at identifying the essential attributes that influenced consumers' decision when making the purchase for wooden furniture products. 2007-05 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/61396/1/61396.pdf Essential attributes for wooden furniture products: A case study on Sarawak State Government Departments and Agencies employees in Petra Jaya / Lydiawati Fadzil Kadir. (2007) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic HD Industries. Land use. Labor
Manufacturing industries
Furniture industry and trade
spellingShingle HD Industries. Land use. Labor
Manufacturing industries
Furniture industry and trade
Fadzil Kadir, Lydiawati
Essential attributes for wooden furniture products: A case study on Sarawak State Government Departments and Agencies employees in Petra Jaya / Lydiawati Fadzil Kadir
description The global furniture industry is becoming more competitive each day due to the borderless world created by globalization. As the result, the needs of global consumer market are becoming more standardized and similar in nature hence creating bigger market opportunities for the furniture businesses. In order to capture the international market and increase their market share in wooden furniture sector, Sarawak manufacturers should take advantage of these similar needs of global consumers by making their presence stronger in both the local and international markets. One way to achieve this is by inducing stronger demand for their products among the locals through enhanced furniture product offerings. As the attraction of a product lies in its attributes, this study therefore attempted at identifying the essential attributes that influenced consumers' decision when making the purchase for wooden furniture products.
format Student Project
author Fadzil Kadir, Lydiawati
author_facet Fadzil Kadir, Lydiawati
author_sort Fadzil Kadir, Lydiawati
title Essential attributes for wooden furniture products: A case study on Sarawak State Government Departments and Agencies employees in Petra Jaya / Lydiawati Fadzil Kadir
title_short Essential attributes for wooden furniture products: A case study on Sarawak State Government Departments and Agencies employees in Petra Jaya / Lydiawati Fadzil Kadir
title_full Essential attributes for wooden furniture products: A case study on Sarawak State Government Departments and Agencies employees in Petra Jaya / Lydiawati Fadzil Kadir
title_fullStr Essential attributes for wooden furniture products: A case study on Sarawak State Government Departments and Agencies employees in Petra Jaya / Lydiawati Fadzil Kadir
title_full_unstemmed Essential attributes for wooden furniture products: A case study on Sarawak State Government Departments and Agencies employees in Petra Jaya / Lydiawati Fadzil Kadir
title_sort essential attributes for wooden furniture products: a case study on sarawak state government departments and agencies employees in petra jaya / lydiawati fadzil kadir
publishDate 2007
url https://ir.uitm.edu.my/id/eprint/61396/1/61396.pdf
https://ir.uitm.edu.my/id/eprint/61396/
_version_ 1736837332499169280
score 13.211869

Similar Items