Samsung / Farah Najihah Mohamad Kamal
This assignment is about identifying the problem with the product. The company that I have chosen is Samsung Company. From their variety of products, I have chosen Samsung TV to do my analysis. In this case study, I have done the SWOT analysis to identify the strength, weaknesses, opportunities, and...
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Format: | Entrepreneurship Project |
Language: | English |
Published: |
2022
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/61186/1/61186.pdf https://ir.uitm.edu.my/id/eprint/61186/ |
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Summary: | This assignment is about identifying the problem with the product. The company that I have chosen is Samsung Company. From their variety of products, I have chosen Samsung TV to do my analysis. In this case study, I have done the SWOT analysis to identify the strength, weaknesses, opportunities, and threats of the TV. The main problem I identified on this product is the Customer Dissatisfaction on the quality complained by the users. From the problem, I can come up with the best solution which Samsung electronics should concentrate on producing products at high quality because most of the users came to know about the Samsung brand. |
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